Entrepreneur Kate Lund believes her background in bioengineering and date science will play a key role in her new business venture. But she points out that the inspiration for Practical Baby comes from her role as a mother.

“If I was not a mom, I never would have known any of this,” Lund said. “I think moms and caregivers tend to be an overlooked market, and it’s really meaningful and inspiring for me to be able to try and reach some of these underserved areas.”

Lund has officially launched the website PracticalBaby.com, introducing three new products that she believes will be welcomed by new parents and those with young families.

The TrailTog, a lightweight ultraviolet protection factor sunsuit that offers newborns protection from harmful rays, is Practical Baby’s solution for parents hoping to share their love of the outdoors with their newest family members.

“There was a gap there for me as a parent,” said Lund, who struggled to protect her son from sun exposure while enjoying the Yampa Valley’s outdoor lifestyle. “Between zero and six months you’re not supposed to put sunscreen on babies. They have sensitive skin, but for our family, living in Stagecoach and hiking all the time, not putting sunscreen on a baby was not a good choice for us, so we wound up putting a lot of clothes on him — but then he would get too hot.”

She said when she designed the TrailTog, the goal was to strike a balance that allows parents to take their babies with them adventuring while not exposing them to the chemicals used in sunblock. Lund said TrailTog allows parents to get outside without the need to put any sunscreen or chemicals on their baby’s skin, and the child doesn’t have to be overdressed and therefore overheat.

“It’s head-to-toe coverage with an integrated hood, and a two-way zipper for diaper access,” Lund said of the TrailTog. “There’s little cuffs to cover the hands if they’re super little and they don’t hold anything.”

It’s just one of several new items Practical Baby plans to roll out soon. Other items that will soon launch include the FIFO (first in, first out) organizing system to help families manage the constant clothing rotation that comes with growing babies.

These containers open on the top and bottom, so that clothing can easily be removed and added in a specific order. That way, as a family grows, favorite clothing items can be easily accessed and handed down to the next child There is also the PuzzleKin, a customized family-tree puzzle that provides an interactive way to connect generations even when family members reside miles apart.

This fall the website will also start offering StayMag, a sleek magnetic button that keeps car seat straps from falling into the seat while you load your baby.

Several other products are currently being developed, including the PolarTog, a winterized version of the TrailTog that has targeted insulation for a baby’s physiology with features that make diaper changes easier and faster, and a tankless water heating system that instantly heats milk to the ideal temperature with little or no waste.

Lund, who has worked as a mechanical engineer developing seat belts for Nissan and currently works for Toyota, said she has spent more than two years developing the products featured on the Practical Baby website. She lives in Stagecoach with her husband Brady, son Roman, 3, and daughter Bailey 1.

“I think a lot of things had to come together for me to be in the situation I’m in now to feel confident that I can design the products I’m working on developing,” Lund said.