Orange Peel settles into new west-side location in Steamboat Basecamp

John F. Russell/Steamboat Pilot & Today
Brock Webster’s bike shop began in the back of the BAP house on Oak Street a few years before he had the opportunity to move Orange Peel’s home base to the nostalgic “cone” building at the corner of Yampa and 12th streets.
Webster has run his shop, which was founded 25 years ago, out of the Yampa Street location for the past 19 years. He is proud that his downtown bicycle shop has thrived in the space and shares a legacy with the Moots Cycles, Sore Saddle Cyclery, Eriksen and Bingham Bikes businesses that have also called the uniquely shaped building home. The corner-lot property has been for sale for the past three years, and after a deal closed in October, Webster and his crew started packing bikes, merchandise and tools for the move. There were also artifacts that date back to the first shop, which opened in the late 1970s.
“Originally I was kind of bummed, I guess,” Webster said of the need to move. “There’s just a lot of bike history and stuff at the old spot with the bike shop there since the ’70s — some people will say mountain biking was founded there at the same time as it was in Northern California and all that stuff. There’s a lot of history in the cone.”
Webster and Orange Peel Bicycle Services moved to 1901 Curve Plaza, Suite 3 inside the Steamboat Basecamp in December and opened the new location this month. He said he has come to terms with the move and is happy to have a warm, dry space to continue the legacy of his shop in Steamboat Springs — a legacy that stretches 25 years.
“It wasn’t my building, so I couldn’t really do anything about that,” Webster said of the move. “But people should know that there’s a lot of history that went down in that space pre-me and pre-Orange Peel.”
Webster is now looking forward to continuing his legacy on the west side of Steamboat, growing from about 1,600-square-feet (plus a lot of storage space) in his old location to more than 1,800-square-feet in the new location. The new space includes the bicycle repair shop that provides much-needed services, as well as a larger retail space that is still taking shape.
“I think it’s a cool location for a lot of gravel riding, we are on the bike path and we are still on the Continental Divide Trail,” Webster said. “Ultimately the location is actually going to work out really well once we get it dialed.”
He admitted that moving out of the old building was a challenge. He said he had inherited a lot of items that dated back to when the first shop opened in 1979 or 1980, which only added to everything he had accumulated the last 19 years.
“To be honest, the move was more daunting than I thought,” Webster said. “The move is taking longer than I would have anticipated, but that’s the reality of it. When it’s all said and done, I’m going to be super stoked.”
He said his former location has been up for sale for the past three years, which made planning the future of Orange Peel difficult.
“I could only get one-year lease extensions from the previous landlords, and rents were going up, so basically there was no way to really plan a business with a year-to-year lease,” Webster said. “I had been actively looking to move or looking at purchasing.”
The demand for real estate in Steamboat Springs limited what he could purchase, but he worked with Kevin Riegler with Steamboat Basecamp and finally decided that the new location was a good opportunity and a good fit.
“We had talked at the very beginning of (the Steamboat Basecamp) project, and then I kind of forgot about it,” Webster said. “Then, near when Collin Kelley’s purchase of the cone was getting finalized, we reconnected. It’s cool, and we have a good symbiotic relationship with the fitness studio next door, and I think it’s a cool location.”
The new location will continue to offer top-of-the-line bikes and service with a bike shop that can handle everything from bicycle builds to installing a kickstand. Orange Peel can also tune-up bicycles, offers professional bike fittings and provides light rentals as well as demos for those looking for a name-brand bike that they can try first. Customers will also find all the gear they need to set out on a two-wheeled Routt County adventure.
Orange Peel is open from 10 a.m. to 6 p.m. Monday through Friday, 10 a.m. to 5 p.m. Saturday and is closed on Sunday.
Webster said he is excited about Orange Peel’s future as he works to get his new space set before the start of the cycling season, but can’t help but look back even as he moves forward.
“It’s melancholy for me because I had good memories there,” Webster said. “It worked great for 15 of my 19 years, but I’m ready to be somewhere where it is more like a destination, which for my business is really good.”
John F. Russell is the business reporter at the Steamboat Pilot & Today. To reach him, call 970-871-4209, email jrussell@SteamboatPilot.com or follow him on Twitter @Framp1966.

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