Young Steamboat snowboarder featured on Youtube show (with video)

Rocke Weinberg jumps over a tire in style at a USASA rail jam at Howelsen Hill in 2020.
Shelby Reardon/Steamboat Pilot & Today archive

Rochelle “Rocke” Weinberg might be one of the coolest 12 year olds in Colorado.

The Steamboat Springs snowboarder trains with a handful of high-caliber coaches in Summit County and has some lofty goals for herself.

Her hard work and passion for “sending it” caught the eye of Whistle, a sports and entertainment media company. The company spent some time with Weinberg and interviewed her, and now she’s the latest feature on No Days Off, a show that profiles athletes who are aiming to be the best in their sport.

Kyle Cohen, coordinator of media talent partnerships with Team Whistle, was looking for winter athletes to align content with alongside the Winter Olympics. He reached out to a contact at Copper Mountain and learned about Weinberg.

“I could tell right away her energy was awesome. She’s super passionate and we knew it was going to be awesome,” Cohen said. “We’re always looking for talented athletes, but especially ones that work really hard and are super passionate about their sport. We love to be relatable. We want people to be inspired by the young athletes that we feature.”

Weinberg hopes to make the Olympics and get the biggest air in women’s halfpipe. That’s years down the road, though. For now, she’s working on mastering 720s in both halfpipe and slopestyle in preparations for nationals with the United States of America Snowboard and Freeski Association in April. She’s also getting ready to compete in Rev Tour events once she turns 13.

Weinberg is homeschooled, which allows her to train with a slew of coaches. She works with Ben Boyd of Summit Action Sports, Elijah Teter with Wy’East Academy, Nichole Mason with One Team, and other coaches with those groups.

“I love snowboarding because you can express yourself, do different tricks, and the style — you can do anything you want on a snowboard,” Weinberg said. “Your style and your discipline is so crucial, and when I snowboard, I just feel so happy and I never want to stop snowboarding. I get off the hill and I’m ready to snowboard. I want to get that new trick, I want to get this, I want to get this. I love to send it also.”

She does take days off from snowboarding, but always to do other activities.

Weinberg loved hanging out with the No Days Off crew, who followed her on the slopes, running, playing hockey and camping.

“It was a really fun, positive experience,” she said. “They had these huge cameras as big as the size of my backpack and a huge fluffy microphone and it was all super fun.”

No Days Off has featured a lot of young athletes recently, but also has showcased professional athletes such as Mikal Bridges of the NBA’s Phoenix Suns.

“I think it would be great to have young kids watch these videos and be able to envision themselves in their shoes,” Cohen said. “One rewarding aspect of this is when we do have a call with a potential athlete and they say, ‘Oh, I love No Days Off. I’ve always wanted to be on it.’ That’s always great to see as well.”

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