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2022 Winter Olympics preview: Welcome to Snowboard Town, USA

Taylor Gold is one of eight snowboarders with ties to Steamboat Springs competing at the 2022 Olympics.
Austin Colbert/The Aspen Times

Thirteen athletes with ties to Steamboat Springs are headed to the Beijing 2022 Winter Olympics and eight are snowboarders.

When someone says, “Steamboat,” most people picture ski jumps cascading down the historic slopes of Howelsen Hill or skiers speeding through clouds of Champagne Powder at Steamboat Resort. There’s no need to reconsider Steamboat’s title of Ski Town, U.S.A. title, but perhaps it’s time to show the riders a little more love.

When most people think Steamboat, few picture boarders getting big air on the halfpipe, fewer envision racers colliding down a snowboard cross course and hardly anyone conjures up an image of Alpine snowboarders making exquisite turns. But if this year’s Olympic class proves anything, it’s Steamboat has a strong snowboard culture.



Taylor Gold, who’s conquered the halfpipe, and Mick Dierdorff, a boardercross daredevil, have the strongest chances to bring a medal back from Beijing. Meanwhile, Cody Winters and Robby Burns will make their debuts, as they compete in snowboard cross.

The pair may be 10 years apart in age, but both were trained by Thedo Remmelink, one of the most esteemed Alpine snowboarding coaches in the world. Belle Brockhoff and Jarryd Hughes of Australia, Russion snowboarder Vic Wild, and Czech Republic skier and snowboarder Ester Ledecka all trained with the Steamboat Springs Winter Sports Club.



The coaches, the city, the Steamboat Springs Winter Sports Club, the slopes and the Olympic tradition have combined to create a deep roster of dedicated and talented snowboarders.

Steamboat Springs is Ski Town, U.S.A.

The name caught on so well in the 1950s that a letter was once properly delivered after being addressed to “Bud’s Sporting Goods, Ski Town, USA.”

“It got here just fine,” reads a section in the Feb. 12, 1959, edition of the Steamboat Pilot.

Steamboat Resort is known for its alias and Champagne Powder, both of which are trademarked. When did the name first come to be and when did it get so big that the resort and Steamboat Springs Winter Sports Club decided to trademark it?

According to the Tread of Pioneers Museum, the term was first mentioned by the Associated Press in 1947 when one of their reporters wrote, “The population of Steamboat Springs, Colorado is 1,700. The number of people who ski is 1,685. The others are children under one year of age.”

A few years later, the term promoted the town and high school ski band ahead of an appearance in a Chicago parade.

Years later, another old edition of the Steamboat Pilot details how the term had caught on, even becoming a theme for Winter Carnival and the name of a short film played at The Chief Theater in 1957.

The SSWSC trademarked the slogan in 1987, according to the Tread of Pioneers Museum. The current trademark — for entertainment and educational purposes — was renewed in 2000. In 2013, Steamboat Ski and Resort Corp. trademarked the phrase as well, pertaining to rental gear, tickers and entertainment events.

They’ve since gotten trademarks pertaining to printed materials and clothing.


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