USA Pro Challenge: Soon to be a Steamboat Springs keepsake |

USA Pro Challenge: Soon to be a Steamboat Springs keepsake

— To commemorate the Steamboat Springs start of the 2015 USA Pro Challenge, artist Chula Beauregard was tasked with creating a poster that would highlight the Stage 1 start route, which begins with parade laps through downtown.

The image Beauregard designed depicts a peloton of riders racing down Lincoln Avenue with the ski runs on Mount Werner as a backdrop.

Jim Schneider, Steamboat Ski and Resort Corp. vice president of skier services and co-chair of the local organizing committee, said Beauregard was the winner of the USA Pro Challenge poster contest in 2011 and 2013, so the group decided to bypass formalities and just ask her if she'd like to design the 2015 version.

"She took our vision and ran with it, and the result is what I believe to be an iconic depiction of the 2015 event to help it be remembered for years to come," Schneider said.

Beauregard used oil on a linen panel to create the poster image, and she said she focused on recreating the "buzzing energy" of downtown in the summer. She had a lot of photos that were taken at the 2013 USA Pro Challenge finish in Steamboat Springs and used those to spark her creativity and help her capture the vitality of the event in her work.

"Besides the energy of downtown, I also wanted to celebrate the essence of our town," said Beauregard, who named the painting "Bike Town Races."

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"To me, this evokes two things — the old-timey song 'Camptown Races' and the history we have here, and the emergence of Bike Town USA," Beauregard said. "The image I have here juxtaposes our old brick buildings with high-speed and high-tech cyclists."

In her artist's rendering of downtown Steamboat, Beauregard said she tried to tie together Steamboat's past and the community's willingness to embrace the future.

When asked if there were any hidden images in the poster, Beauregard would only say that because she used photos from 2013, Steamboat locals might be able to pick themselves out of the crowd shown across the street from the riders.

Following the 2011 and 2013 USA Pro Challenge events, Beauregard completed a series of paintings that showcase cyclists in the Colorado landscape, and she expects to complete another in the wake of this year's race, which is particularly special because it starts in Steamboat.

"I really appreciate the opportunity to participate in the Pro Challenge as an artist," Beauregard added. "This event has done so much to celebrate the entire state, and I am so glad the arts have a place in that."

To reach Lisa Schlichtman, call 970-871-4221, email or follow her on Twitter @LSchlichtman

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