Woolies Quality Clothier is popping up once again in Steamboat Springs
STEAMBOAT SPRINGS — It was Alisha Kurtz’s love of fashion that inspired her to start an online retail business in 2010. Now her love can be found popping up all around Steamboat Springs as Woolies Quality Clothier prepares to move its latest pop-up operation into a space on Yampa Street.
Wear Woolies, her first pop-up store location, was open from December 2018 until April at 601 Lincoln Ave.
“I didn’t want to sign a five-year lease,” Kurtz said. “He gave me a pop-up shop opportunity, so I took it, and it was great.”
Kurtz opened her first online retail business in 2010 and rebranded it as Woolies in 2015. Said she the pop-up retail storefront gave Woolies great exposure, so when she had a chance to move into a space at 910 Yampa Street — between Hala GearSpace and Mountain Tap Brewery — she could not pass up the pop-up opportunity.
“We are going to move into that space on June 1, and we will be there at least six months,” Kurtz said. “It’s going to be a small retail space in the front, and the back is going to be warehouse and shipping.”
Kurtz said the new Woolies retail space will be open Thursdays though Sundays. She said she hopes to mirror the hours of Mountain Tap Brewery next door in an effort to take advantage of the foot traffic that business fuels.
The idea of opening a pop-up store appeals to Kurtz, who left the corporate world to spend more time with her family, including a 2-year-old daughter.
“For me, online is the bulk of my business. I’ve always worked out of my home, and I have obviously outgrown that space,” Kurtz said. “I was looking into additional space, and I decided that I should look for options downtown to have some visibility along with having my warehouse space.”
The first pop-up shop helped introduce the Western lifestyle retailer to the community of Steamboat Springs and to the people who visit town, but Woolies has customers across the country.
“I definitely wanted to reach the local audience here in Steamboat, the ranching community and the outlying areas, but with Steamboat being such a tourist destination, that is a major draw, as well,” Kurtz said.
Woolies also offers products from Stetson, Roper, Serna, Rhonda Stark, Outback Trading Co. and Kimes Ranch Jeans at wearwoolies.com, where the store continues to do most of its business.
“We are a Western lifestyle retailer,” Kurtz said. “I operate just like any typical retail store, and the bulk of our offerings are tailored to the Western lifestyle. We cater to people who ranch, show horses or rodeo or simply enjoy that look.
“Everything is going to have a little bit of a Western flair.”
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