Why POW? Steamboat residents to support Protect Our Winters with event Saturday
STEAMBOAT SPRINGS — There’s nothing quite like legendary, heart-pounding, floating-on-air, powder days in Steamboat Springs.
What: Protect Our Winters (POW): “Make America Deep Again!”
When: 6 to 9 p.m. on Saturday, Oct. 20
Where: Mountain Tap Brewery, 910 Yampa St.
For diehards up before the sun and on the mountain at sunrise, it’s more than a sport or recreational pastime. It’s a lifestyle, one with impacts of its own on the community and economy.
In an effort to raise awareness and unite the snow sports industry and fans, Protect Our Winters will bring its Make America Deep Again event to town kicking off at 6 p.m. Saturday at Mountain Tap Brewery. For every beer sold, $1 will be donated to POW, the nonprofit organization created in 2007 by professional snowboarder Jeremy Jones.
Band members from local powerhouses — Buffalo Commons, known for their unique style of bluegrass, and Yer State Birds, bringing their “Rocky Mountain Blues Rock” — will join forces and jam together in celebration of winter’s arrival.
With the mission to engage and activate the outdoor sports community to lead the charge toward positive climate action, POW focuses on educational initiatives, political advocacy and community-based activism.
At the event, POW will also offer virtual reality headsets for attendees to take a free three-minute voyage with POW Riders Alliance Athletes as they summit a Sierra Nevada mountain then head to Washington, D.C.’s Capitol Hill where those same athletes will be talking to politicians about the urgent importance of tackling climate change through policy.
“Climbing mountains is an incredible challenge and so is curbing global climate change. If we can do one, we can do the other,” said Mountain Tap’s general manager Jeff Goodhand, who also led efforts in organizing this event.
To delve deeper, Explore Steamboat asked a few POW supporters attending the event Saturday — Why POW?
Yer State Birds – bass and vocals
“We love our community and the things that enrich the place we live,” Goodhand said. “We need to come together and discuss the challenges that lay ahead with a warming climate and work together to combat the negative implications that this warming weather is going to have on us all.”
“We’re seeing firsthand the impacts of climate change,” Goodhand said. “We want to bring the community together ahead of ski season to raise awareness about climate change and the impact that it will have on our lifestyles, economy, and environment.”
Buffalo Commons – lead vocals and guitar
“The resort is a major industry in our town – no snow means no jobs for a lot of folks, including myself,” Woods said. “We all love that Champagne Powder, and would like to know that many generations after us will get to enjoy it just as we did.”
“It’s a chance for people to take away a sense of community, togetherness and strength in regards to something we all hold very dear,” Woods said.
Yer State Birds – lead vocals and guitar
“In our opinion, climate change is the biggest threat to the environment and the world as a whole that we will ever see in our lifetime,” Adams said. “POW has helped educate people about climate change and initiate activism in the political process — we support this mission and anything we can to do help, we’re happy to do it.”
“With climate change comes more extreme weather – it’s worrisome to think what will happen if that means a drier and warmer climate,” Adams, said. “A majority of our livelihoods depend on a healthy environment here in the Yampa Valley, mine included.”
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