West of town, the coffee is now on | SteamboatToday.com

West of town, the coffee is now on

Diana Heeney opens shop in Copper Ridge to target nearby workers

Danie Harrelson

— Diana Heeney took an idea and ran with it.

She ran with it all the way to the Copper Ridge Business Park, where she now runs Steamboat Springs’ newest coffee shop.

Heeney said she noticed some time ago that workers at businesses west of town lacked a nearby place for a quick lunch or hot drinks.

“I would come this way and think, ‘It would be a really good idea if someone opened up a coffee shop,'” Heeney said.

“Finally, I decided that it would be me.”

Another coffee shop wouldn’t survive downtown, she said, so it was only logical to head west with her idea.

Diana’s Coffee Shop has joined a handful of other stores on U.S. 40 in West Steamboat offering hungry employees a convenient location to grab lunch.

But her new venture is different enough to stand apart, she said.

“We operate at different times and offer different menus, so it should work out nicely,” Heeney said.

Heeney opened her coffee shop’s doors on Oct. 8. The initial 6:30 a.m. opening was pushed back half an hour because customers tended to arrive around 7 a.m., she said.

“It’s a lot of figuring out what works and what doesn’t work,” Heeney said.

Diana’s Coffee Shop closes at 5 p.m. Monday through Friday. On Saturday, the shop is open from 7 a.m. to 1 p.m. and closed on Sunday.

The beverage menu offers a wide range of hot and iced teas and coffees with several flavors, as well as soft drinks.

Warm pastries, sandwiches and salads are also available.

Because the city classifies her coffee shop as a retail establishment, Heeney cannot bake or cook what she serves.

Steamboat Roasters provides the coffee, and the pastries come from Blue Sage and Albrechts’.

Heeney has already passed out menus to nearby businesses to let them know that she is in the area.

Business owners and employees in the shop’s vicinity agree that Heeney offers something that has been missing since they first began working in West Steamboat convenience.

“It’s something that we’ve been needing to have in this end of town for a long time,” Steamboat’s Express Lube owner Bob Reese said.

“She definitely has filled a need by setting up shop here.”

Reese, whose brake and alignment shop stands to the right of Heeney’s shop, applauded his new neighbor for seeing an opportunity and taking it.

“It was an outstanding move on her part,” he said.

Bob Rowe’s business, Alpine Heating, sits to the left of Diana’s Coffee Shop.

Rowe said he appreciates the chance to grab a coffee on the way to work without driving into town. He said he expects many of her customers will be those who arrive by foot.

“She’s like a godsend,” he said. “We usually have to leave to get something to eat. Now we can just walk over.”

Those are the customers Heeney said she is targeting.

“I’m content to pull in the people who work and live in this area of town,” she said. “That’s why I’m here and not in town.”

For those who want “fast food,” calls in advance at 875-0409 will ensure orders are ready when they arrive, she added.

Heeney, who has lived in Steamboat Springs for 11 years, worked for Vectra Bank for 10 years before leaving to chase her dreams of opening up a coffee shop. She said she looks forward to learning the ins and outs of running her own business and developing a customer base.

“It was a risk opening up my first business,” she said. “But I’ve learned so much already, and I can’t wait to see what lies ahead.”

To reach Danie Harrelson call 871-4208

or e-mail dharrelson@steamboatpilot.com

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