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Success Steps Breakfast on Wednesday

Advertising experts Bryna Larsen of the Steamboat Pilot & Today and David Habernaski of KFMU will talk Wednesday about the keys to effectively reach a targeted customer base.

The latest in a series of “Success Steps Breakfasts” for small-business owners will be from 7:30 to 9 a.m. in room 300 at Colorado Mountain College’s Bogue Hall.

Scott Ford at CMC’s Small Business Development Center said the presentation is intended to give business owners tools they need to achieve tangible results from their advertising campaigns.

“Finding the right medium for your message and within your budget is a skill every entrepreneur needs,” Ford said. “The key to developing successful local advertising is the topic of this month’s Success Steps Breakfast.”

The seminar fee of $10 includes a continental breakfast. In addition, those attending should gain new insights into zeroing in on the appropriate customer base.

“There is a saying in the advertising world that ‘mice do not buy mousetraps,'” Ford said. “What this means is that you must focus on how to find and understand the audience you need to reach.”

Habernaski and Larsen will discuss ways advertisers can begin to think like their customers and how to build a customer profile that will aid in targeting ad campaigns.

There are methods of evaluating the results of advertising that are easier to master than many small-business people think, Ford said.

Wednesday’s meeting will conclude with a brainstorming session to develop topics for seminars.

— To reach Tom Ross call 871-4205

or e-mail tross@steamboatpilot.comx


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