Steamboat Springs Creative District launches new brand, website
March 7, 2018
STEAMBOAT SPRINGS — The Steamboat Springs Arts Council has launched a new website for the Steamboat Springs’ Creative District this month and rebranded the district with the name, “Steamboat Creates.”
"As a creative community, we are stronger and our outreach greater if we work together," said Kim Keith, SSAC executive director, who led local efforts to earn the official designation as a Colorado Creative District from Colorado Creative Industries in 2017.
"One of the big picture things we are doing is to recognize Steamboat as a world class cultural destination giving acknowledgment for all of the vibrancy and activity happening here," Keith said. "We want people to discover that before they are actually here."
Keith said the intent of SteamboatCreates.org is to give artists, creatives and creative businesses the exposure they deserve and to help connect them to other creative endeavors.
The new website includes a searchable directory and map of music, dance and performance venues, visual arts and galleries, authors and poets, creative businesses, public art and history and heritage sites. There is also a place where people can access information about arts and culture volunteer and job opportunities.
"It's about giving the creative sector here the relevance that we know it has," said Keith.
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For example, if someone were to search “public art” through the map and directory portion of the website, the viewer could embark on his or her own public art tour through town.
Last year, the Steamboat Creative District, which has now been branded as "Steamboat Creates," received a $10,000 grant to implement the group’s strategic plan, as well as special signage from the Colorado Department of Transportation and marketing through the Colorado Office of Tourism.
Steamboat Creates, she explained is meant to provide outreach to the community and to build upon the creative inventory of who and what is already out there.
"If there's one thing that best describes what it is – Steamboat Creates is nurturing the arts so that creativity flourishes," Keith said. "It's something that resonates within everything we do."
In the near future, Keith said the community can look forward to seeing a short video produced by Van Wampler's video production company, Cinema Raven, that captures Steamboat's creative sector through various businesses, restaurants, galleries and events.
Steamboat Creates will also have a booth at this summer's Farmers Market and will aim to increase its social media presence through the new website.