Steamboat Sotheby’s announces partnership with Bloomberg
For Steamboat Pilot & Today
STEAMBOAT SPRINGS —Steamboat Sotheby’s International Realty recently unveiled a new media partnership with Bloomberg, which broadens the global marketing reach for the listings that the firm represents, and grants exclusive access to the Bloomberg audience, who represent highly qualified homebuyers throughout the world.
Bloomberg, a global media powerhouse, announced the launch of a luxury listings section on its Pursuits website, which featured a mix of news and lifestyle content. Launched in late April, the section is available exclusively to properties represented by the Sotheby’s International Realty brand for the first 30 days.
“We’re constantly seeking out opportunities to connect with this type of audience in meaningful ways,” Kevin Thompson, chief marketing officer at Sotheby’s International Realty said. “We want to be pushing the envelope with our partners all the time, and this is just a great example of how we do that.”
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