Steamboat Ski Corp. hires Jennifer Shea as sales director | SteamboatToday.com
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Steamboat Ski Corp. hires Jennifer Shea as sales director

Fresh snow covers the trees at Steamboat Ski Area Wednesday afternoon as the gondola car makes its way to the top of the mountain.
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Steamboat resident Jennifer Shea has been hired as sales director for the Steamboat Ski and Resort Corp. and the Steamboat Grand Hotel. She starts her new position Dec. 5.

“Jenn’s strong background in sales and her in-depth knowledge of the Steamboat community and beyond make her an ideal addition to our sales and marketing team,” said Katie Brown, Ski Corp. vice president of sales and marketing. “We look forward to her fresh perspective, extensive sales background and hands-on attitude to build on the success of the sales and marketing teams at the resort and hotel.”

As the director of sales for the ski resort and the Steamboat Grand, Shea will design and implement sales strategies on local, regional and national levels for multiple channels, including tour operators, wholesalers, travel agents, lodging properties and special campaigns. Her role will also develop pricing and products, oversee the group and conference programs, and manage the sales teams for the resort and hotel with the ultimate goal of generating sales to destination guests from domestic markets.

Previously, Shea was the national sales manager for Steamboat-based Honey Stinger Energy Foods, where she directed and developed a network of direct sales team members, brokers, key accounts and wholesale distributors domestically and internationally. Shea has also worked as program manager for the Yampa Valley Community Foundation and as marketing and development director for Strings Music Festival.

Before moving to Steamboat, Shea worked for Time/Warner in retail sales and marketing for eight years as product manager, brand manager and regional wholesale director before serving as director of sales.

“Steamboat is a premier destination, and I am honored to be able to share my passion and excitement for the resort, hotel and town with guests from around the country,” commented Shea.  

Shea holds bachelor of arts degrees in business administration and art history from University of St. Thomas in St. Paul, Minnesota and has lived in the Yampa Valley for 10 years with her husband and two daughters.

An active community member, Shea has served on the Steamboat Springs Chamber marketing committee and 4Yellow Foundation board of directors. Currently, she serves on the board of directors for the Family Development Center, volunteers at the New Frontiers for Girls and Women Event, is a Girl Scout troop leader and a member of Camber (formerly Outdoor Women’s Coalition).


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