Steamboat Ski Area owners announce company’s new name | SteamboatToday.com
YOUR AD HERE »

Steamboat Ski Area owners announce company’s new name

Skiers and riders congregate at the base of Steamboat Ski Area.
Scott Franz

STEAMBOAT SPRINGS — The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that owns Steamboat Ski Area has a name — Alterra Mountain Company.

Headquartered in Denver, the newly named company is comprised of 12 destinations and was created when affiliates of KSL Capital Partners, owners of Squaw Valley Alpine Meadows, and Henry Crown and Company, owners of Aspen Ski Co., purchased Intrawest, Mammoth Resorts and Deer Valley Resort in 2017.

The name “alterra” a fusion of the words altitude and terrain/terra, paying homage to the mountains and communities that form the backbone of the company, Alterra officials said.

“Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations,” Alterra Mountain Company President and COO David Perry said in a news release. “We respect and continue to learn from the pioneers and leaders that built these iconic locations and paved the way before us, as we push the boundaries and innovate for our future.”

Alterra Mountain Company owns Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.

In the coming months, new season pass products will be announced.

This story will be updated.


Support Local Journalism

Support Local Journalism

Readers around Steamboat and Routt County make the Steamboat Pilot & Today’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.