Steamboat Ski and Resort Corp. veteran Katie Brown succeeds Rob Perlman as VP of sales, marketing
Steamboat Springs — Katie Brown, Steamboat Ski and Resort Corp.’s director of sales, was promoted to the position of vice president of sales and marketing Monday, succeeding Rob Perlman as the ski area’s marketing chief.
Perlman was senior vice president of sales and marketing when he was named in late June to the position of president and chief operating officer of Ski Corp. after the retirement of Chris Diamond.
“Steamboat has a strong team with significant industry experience, and it is very satisfying to promote Katie Brown internally for this much sought-after position at the resort,” Perlman said in a news release. “To be able to tap into Katie’s expertise and decades of knowledge across the industry ensures the resort brand, history and profitability going forward is in good and extremely capable hands and set for the future.”
In her new role, Brown will be responsible for all marketing and sales aspects for the resort including domestic and international sales, marketing and public relations for the resort and Steamboat Grand. She will also oversee Steamboat Central Reservations.
“I relish the opportunity to champion the Steamboat brand, work with one of the best marketing teams in the industry and position the resort for the future,” Brown was quoted as saying. “Steamboat is known the world over and enjoys an incredible brand reputation. I look forward to strengthening that reputation while never losing sight of our unique characteristics — genuine, authentic and friendly.”
She started her Ski Corp. career at the ground level, beginning as an instructor at the Kids’ Vacation Center. Brown rose steadily through the ranks, becoming a sales agent at Steamboat Central Reservations, then stepping up to group sales manager before being made responsible for international sales and then national sales.
Brown has overseen all aspects of tour and leisure sales during her career at Steamboat, as well as the operational, functional and structural aspects of the web/online efforts for the Steamboat Ski Resort and Steamboat Grand as director of ebusiness and sales.
Prior to the resort’s acquisition by Intrawest in March 2007, Brown was also responsible for The Canyons Resort, Grand Summit Resort Hotel and Sundial Lodge in Park City, Utah.
Brown currently serves on various organizations including president of the Ski Town USA Rotary Club and Steamboat Mountain Village Partnership as well as a board member for the Steamboat Chamber of Commerce. In addition, she has held board positions with Community Agriculture Alliance, Steamboat Springs Montessori School and Catamount Ranch & Club.
She is a graduate of the Leeds School of Business at the University of Colorado where she earned a bachelor of arts in business administration with a minor in marketing and information systems. She also graduated from the Daniels College of Business’s High Performance Leadership program at the University of Denver.
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