Steamboat Ski and Resort Corp. poised to increase downtown retail presence
Steamboat Springs — The Steamboat Ski and Resort Corp. is preparing to expand its presence in downtown Steamboat retail with the announcement July 5 that it will partner with well-known outdoor industry brand, Marmot, on a concept store in Howelsen Place unit 103 at the corner of Seventh Street and Lincoln Avenue on the south side of Lincoln.
The new Marmot Steamboat store, expected to open in August, will be in addition to the ski area’s logo store, Steamboat Apparel and Gifts, two doors west at Howelsen unit 105. Coincidentally, locally-based BAP, including the Big Agnes brand, is in unit 106.
“We are excited to be partnering with Steamboat Ski Resort as well as becoming a part of the Steamboat Springs community,” said Mark Martin, president of Marmot Mountain, LLC. “We look forward to showcasing Marmot’s time-tested technical apparel, equipment and accessories both on and off the mountain this winter.”
The 1,800-square-foot Marmot Steamboat store, will be quickly recognizable with the landmark bronze statue of Carl Howelsen, who introduced Steamboat to competitive skiing in the early 20th century, immediately in front of the entry.
In conjunction with the new store, Marmot will begin supplying the ski area with employee uniforms during the 2016-17 ski season. When instructors in Steamboat SnowSports School don their new Marmot uniforms this winter, they will represent only the second ski area in the world to do so, according to a news release.
Steamboat’s terrain park employees, retail/rental staff and the senior management team will also put the new Marmot outdoor gear to the test in the coming season. Over subsequent seasons, additional mountain departments will transition to the new Marmot uniform program.
“Steamboat works with some of the finest companies in the outdoor industry, and we’re proud to partner with Marmot, an innovator in the outdoor landscape,” said Rob Perlman, president and chief operating officer for Steamboat Ski and Resort Corp. “For more than four decades, both companies have shared their love of the outdoors with adventurers, and we see this partnership elevating the authentic, genuine spirit these two Colorado companies cherish.”
Among Marmot’s seven flagship stores, three are in Colorado, including Vail, Aspen and Denver.
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It is going to be a hot week in Steamboat Springs.