Steamboat City Council approves additional marketing dollars for USA Pro Challenge |

Steamboat City Council approves additional marketing dollars for USA Pro Challenge

Slovakian sprinter Peter Sagan celebrates at the front of the pack Wednesday in downtown Steamboat Springs following his win in Stage 3 of the USA Pro Challenge.
Scott Franz

— The Steamboat Springs City Council is making more money available to promote the big bike race coming to town in August.

The council on Tuesday approved an additional $12,000 for marketing of the USA Pro Challenge in Steamboat with the caveat that the donation will only be made if a local match is made.

The local stage committee was seeking an additional $25,000 for marketing efforts.

Jim Schneider, one of the lead planners for the stage committee, said that, while the city’s existing $10,000 contribution to the marketing efforts allowed the event to be marketed locally, additional funding would spread the reach.

“Hopefully we can get some more money to tell the story to others outside the valley so they can come and experience it,” Schneider told the city council.

According to the committee’s marketing plan, additional funding will pay for radio and online advertising in Denver and Salt Lake City.

In addition to the marketing dollars, the city also increased its payment to the race from $35,000 in 2013 to $50,000 so it could host a start.

The city and local lodging properties and businesses also provide in-kind contributions for the race.

Sonja Macys was the only council member to vote against the additional marketing dollars for the race.

She called the event fantastic and said it was a boon to the community, but added she felt the city shouldn’t increase its contribution.

Macys said the city has invested quite a bit of money already, and she wanted to see the private sector increase its contribution.

She and some other council members noted that, while the city’s financial contributions have gone up since the last races here, local sponsorship revenue from private businesses has not.

Steamboat will host the first stage of the cycling stage race and the start of the second stage.

Read more about the race and the stages here.

To reach Scott Franz, call 970-871-4210, email or follow him on Twitter @ScottFranz10

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