Steamboat Chamber to receive bump in marketing funds from city
October 1, 2018
STEAMBOAT SPRINGS — The Steamboat Springs City Council informally approved increasing the Steamboat Springs Chamber's destination marketing budget while maintaining the same level of funding in support of special events and economic development in 2019.
The Chamber will receive $850,000 in destination marketing funds, an increase of $50,000 over last year's budgeted funds.
“For the last few years, we’ve focused our destination marketing efforts on what we consider our areas of opportunity, and that is May, June, September and October,” Chamber CEO Kara Stoller said.
The Chamber is trying to attract more out-of-state visitors who are more likely to spend more time and more dollars in Steamboat.
The Chamber is also exploring mechanisms to take some marketing funding off of the city's budget rolls — a tourism business improvement district or repurposing revenues from the city's accommodations tax.
Council members approved designating $100,000 toward special event funding, which helps local event producers put on events in town and attract other events to the community.
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Council will also put $60,000 toward the Chamber's economic development programs, which is the same level of funding the program has received since 2015.
The money helps fund programs such as the Chamber's business retention program and programs attracting businesses to Routt County.
“I think, overall, the City Council is happy with our performance and the work that we’re doing to continue to support business success as well as increase city sales tax collections, so that they can do their best job,” Stoller said.
Council directed staff on Sept. 18 to include the Chamber funding in the 2019 budget, which has yet to go before Council for formal approval.