Standing Tall program brings old West principles to business |

Standing Tall program brings old West principles to business

Kent Noble

— Standing tall means taking pride in your work, finishing what you start and keeping promises.

These are three of the 10 principles in the “Code of the West” promoted by the Center for Cowboy Ethics and Leadership in Texas and its executive director, Kent Noble, who will present as part of a Leadership Steamboat alumni event Nov. 14 at Colorado Mountain College.

“It will be basic golden rule philosophies — treat people well, and they will treat you well,” said Randy Rudasics, a 2007 Leadership Steamboat graduate and the manager of the Yampa Valley Entrepreneurship Center at CMC. “It’s a lot of common-sense stuff that we can often forget about in our daily lives.”

“Standing Tall: What do You Stand For?” is an inspirational, interactive morning workshop that will show participants the common-sense principles of the old West while encouraging people to be a version of themselves they can be proud of.

The event is open to the public as well as Leadership Steamboat alumni and is presented by Leadership Steamboat and the Boys & Girls Club of Northwest Colorado, who obtained a grant to make the event possible.

Targeted toward business people with leadership aspirations, the event will focus on the traits of honesty and integrity, among others, according to Rudasics.

“It’s for people that aspire to be better leaders, and the best way to lead is by example,” Rudasics said.

Featured speaker Noble worked in higher education as an assistant dean of the University of Wyoming’s College of Business as well as worked in college athletics and in broadcasting before coming to the Center for Cowboy Ethics and Leadership.

Noble was the associate producer of the documentary “The Code of the West: Alive and Well in Wyoming” before helping create the Standing Tall program.

He lives with his family in Tinmath, outside Fort Collins.

Rudasics said the event focusing on Western ethics is fitting for a small town in Northwest Colorado.

The event runs from 8 to 11:30 a.m. Nov. 14. The cost to attend is $20 for Leadership Steamboat alumni, $30 for Steamboat Springs Chamber Resort Association members and $40 for the general public. CMC students can attend for $10. Tickets include breakfast and can be purchased through the Chamber website at

To reach Teresa Ristow, call 970-871-4206, email or follow her on Twitter @TeresaRistow

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