Routt County United Way celebrates Better Business Bureau accreditation |

Routt County United Way celebrates Better Business Bureau accreditation

Greg Pohlman, a Routt County United Way board member, takes part in the Day of Caring, one of the organizations biggest events each year. The Routt County United Way has been named as an accredited charity by the Better Business Bureau.

STEAMBOAT SPRINGS — Routt County United Way Executive Director Kate Nowak understands the importance of trust.

The organization has been building that foundation of trust in the Steamboat Springs community for decades, and Nowak said it made sense to seek accreditation from the Better Business Bureau, which sets the standards for business practices across the country.

"We received our accreditation in May, and what it means is that people can know that we have gone through rigorous financial review as well as internal control review with the BBB," Nowak said. "They can know that we are a trusted organization when they are making contributions. It's really important that people understand that we are running a tight ship here, and we do things on the up and up."

In order to receive charity accreditation, Routt County United Way had to meet 22 BBB standards.

"We have a lot of folks that move into Routt County from different areas, and this accreditation lets those people know that this particular United Way has good business standards,” Nowak said. “That BBB symbol helps us communicate that to potential donors."

On Thursday, the organization’s achievement will become official when Pam King, BBB president and CEO serving Northern Colorado and Wyoming, and Shelley Polansky, BBB’s vice president of marketing, present Routt County United Way with a plaque at its offices, 443 Oak St.

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The accreditation also will help the local United Way access exclusive benefits including the Gain By Giving Program, which is designed to connect 7,500 BBB accredited businesses with worthy accredited charities like Routt County United Way.

Thursday’s reception is slated to begin at 2:30 p.m. and is open to the public.

To reach John F. Russell, call 970-871-4209, email or follow him on Twitter @Framp1966.

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