Q&A about pot with Steamboat Ski Area’s Rob Perlman
Steamboat Springs — Q: What do you think the impact has been on the resort?
A: Despite significant news and conversation leading up to legalization in Colorado, along with a number of other states implementing similar laws, overall, the resort has experienced minimal effects from the new law. As we have for years, we will continue to monitor and deal with infractions immediately. As we all know, the current law specifically bans public consumption, which is prohibited and enforced at the ski resort.
Q: Any idea as to whether legalization has attracted more skiers to Steamboat?
A: It appears curiosity has been the biggest element with some out-of-state guests. Individuals and families are still selecting Steamboat, Ski Town USA, for the same reasons they have for decades — genuine friendliness and guest service, authentic western atmosphere, real town, family programs and Champagne Powder snow. I believe these core attributes will continue to resonate and be the key driver for Steamboat.
Q: Do you think the legalization has hurt the resort’s image of being family friendly?
A: As we have seen with controversial issues over the years, the resort received some comments that folks would be choosing other destinations for their vacation. Once the dust settled along with public education, outreach programs and enforcement, guests have a much better understanding of the issue, and at this point, nothing indicates the resort’s family demographic is changing.
Q: Do you think some skiers are no longer coming to Steamboat because of legalization?
A: People have always had their favorite place to ski and ride based on a wide variety of reasons. While we won’t influence everyone to come here, we will continue to strongly promote the region against our competitors. Steamboat has a strong following around the globe, enjoys one of the most iconic brands in the business and exudes the best guest service in North America. We believe these factors will continue to differentiate Steamboat and bring guests to this special and wonderful place.
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