Public invited to open house on ski area arrival experience |

Public invited to open house on ski area arrival experience

Consultants studying ways to improve the arrival experience for guests at the resort base at Mount Werner suggest cultural assets, such as the old Arnold Family Barn (commonly referred to as the Butterfly Barn), can enhance a sense of connection to the community.
file photo

If you go

What: Public Ski area arrival experience open house

When: 4 to 6 p.m., Aug. 24

Where: Burgess Creek Room in the Steamboat Grand

— Those interested in learning more about some of the concepts being explored to improve the “ski area arrival experience” for guests approaching the resort base at the foot of Mount Werner are invited to attend an open house Aug. 24. Consultants from the BrightView Design Group will present their preliminary concepts for 10 potential projects.

The open house is slated for 4 to 6 p.m., Wednesday, Aug. 24 in the Burgess Creek Room at the Steamboat Grand.

Ralph Walton, project manager for the city’s Urban Redevelopment Authority Advisory Committee, said the projects range from enhancing vacationers’ wayfinding experience to improvements at road intersections and aesthetics. URAAC makes recommendations to the Steamboat Springs Redevelopment Authority. The Steamboat Springs City Council authorizes the expenditure of incremental tax funds in the Mountain Plan Area.

Creating a sense of arrival to the resort has a lot to do with branding, Walton told Steamboat Today during a March interview. But people’s ability to follow signs and navigate intersections is also a significant contributor to the overall impression.

Another priority is ensuring visitors can easily find their way from U.S. Highway 40 — whether via Walton Creek Road or the highway interchange at Mount Werner Road — to accommodations and recreation.

The purpose of the BrightView study is to advance conceptual planning for the projects and prioritize them for consideration for future capital budget recommendations, Walton added.

Several preliminary findings by BrightView include the following.

• A consistent series of elements to reinforce the wayfinding experience is not found in the main corridor leading to the ski area.

• Generally, Mount Werner Road and related connecting roadways do not have a definitive moment of arrival.

• The arrival experience should reflect upon the community character, heritage and environment. Opportunities to express these aspects, such as restoring the Butterfly (Arnold family) Barn, present opportunities to provide a stronger connection to the local community as part of the arrival.

A detailed report on BrightView’s preliminary findings can be viewed on the city of Steamboat Springs Public Works web page. Click on the “Summary of Proposed Improvements” link.

To reach Tom Ross, call 970-871-4205, email or follow him on Twitter @ThomasSRoss1

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