Popular Steamboat Springs sandwich shop Backcountry Delicatessen changes name and begins offering franchises
STEAMBOAT SPRINGS — Peter Boniface and Dave Pepin, the owners of Backcountry Delicatessen, announced Sunday, May 12, that they would be making some big changes at the popular downtown Steamboat Springs eatery.
The name has been changed to Yampa Sandwich Co., a new website features online ordering, and the rebranded business will begin offering franchises across the United States.
But the menu, the friendly service and the quality of food will not change, Boniface said.
“When we decided to grow further, we started looking at it and felt that we needed a more unique brand,” Boniface said about the name change. “There is Backcountry Pizza & Tap House, and Backcountry Brewery and a number of other establishments that operate with the backcountry name. So we switched it up and vetted out some different ideas to come up with this one.”
The signs hanging over the door recently were changed, and the new Yampa Sandwich Co. name was unveiled.
It is not the first name change for the Steamboat-based business, which opened its doors 20 years ago as Backcountry Provisions.
“We have always focused on having the most natural, cleanest and high-quality menu that we could,” Boniface said. “We have a very unique menu that has fantastically craveable options for everyone.”
Boniface thinks that concept is something that fits into any market, but before that happens he said the ownership needed to come up with a name they could trademark. They decided on Yampa Sandwich Co., a name Boniface said honors Backcountry’s roots in Steamboat.
“We are trying to position ourselves for growth,” Boniface said. “We worked with a number of consultants and a legal team that have a lot of experience in franchising. They wanted us to come up with a more unique name that we could trademark and that is not so diluted.”
The sandwich shop has five locations, including the original store in Steamboat, one in Fort Collins and three in the Denver area (two downtown and one in the Denver Tech Center).
Boniface expects Yampa Sandwich Co.’s footprint to grow in the coming years as it expands through franchises.
Boniface and Pepin previously operated a location in Jackson, Wyoming, for more than 10 years, but Boniface said the geographical challenges of running that store proved to be too much.
“The benefits of franchising is that you would have an owner operator involved,” Boniface said. “If you have someone there that has an investment in the product, they’re going to take care of everything, and it’s going to take a lot of the load off of Dave and I. If you have an owner operator there that is in touch with the community, then staffing becomes easier and management becomes easier. It allows Dave and I to concentrate on growing the business and not on operations.”
He expects growth to be modest as the brand moves forward, but he also thinks the business has a lot to offer other communities.
“We think that there are a lot of markets out there where our concept would be a great benefit,” Boniface said. “We are not going out there trying to blitz the market and sell a ton of these concepts. We are trying to find good business partners and good communities where we will really be embraced, and we can add some value to those communities.”
To reach John F. Russell, call 970-871-4209, email jrussell@SteamboatToday.com or follow him on Twitter @Framp1966.
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