Paint the Town Pink to raise awareness, funds during Breast Cancer Awareness Month
STEAMBOAT SPRINGS — After 17 years of the Bust of Steamboat event, the committee has decided to take its cause to the streets and spread awareness on a communitywide basis through Paint the Town Pink.
The plan is to partner with area businesses and organizations to raise awareness through October, which is Breast Cancer Awareness Month.
“We decided to take a year off and try something different,” said Deb Kinnecom, who created the original Bust of Steamboat event. “We wanted to have a broader sweep in the community with a focus on breast cancer awareness for the whole month.”
What: First Friday Artwalk Paint the Town Pink
When: 5 to 8 p.m. Friday, Oct. 5
Where: Pine Moon Fine Art, 117 Ninth St.
Steamboat Springs artists have taken on Paint the Town Pink and will show their support during First Friday Artwalk from 5 to 8 p.m. Friday, Oct. 5, at Pine Moon Fine Art, 117 Ninth St. Proceeds from the sales of selected artwork will be donated to Bust of Steamboat.
Throughout the month, participating businesses will turn store displays, employee apparel and even drinks pink to show support in addition to donating a portion of proceeds to Bust of Steamboat.
One in eight women in the U.S. will be diagnosed with breast cancer, according to the Yampa Valley Breast Cancer Awareness Project.
Kinnecom launched the Bust of Steamboat in 2001 as a fundraiser for the local awareness project, which provides funds for Routt and Moffat counties to help uninsured and under-insured women pay for mammograms, annual wellness exams and breast cancer treatment costs.
More than 60 percent of the costs of cancer are not covered by insurance, according to the Bust of Steamboat committee’s records. The group donated $11,378 to more than 40 women from August 2016 to October 2017. The money covered medications, travel expenses, wigs and prostheses.
Businesses and organizations that have agreed to Paint the Town Pink include: Main Street Steamboat, Sew Steamboat, Ski & Bike Kare, Freshies, Rex’s Family of Restaurants, Powder Daze Donuts, Déjà Vu Boutique, Mountain Valley Bank, Johnny B Goods, Yampa Valley Bank, The Press, local musicians and various artists through Pine Moon Fine Art.
To make a donation or get involved, go to TheBustofSteamboat.org.
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