Owners egg-cited about changes to Steamboat Springs restaurant | SteamboatToday.com

Owners egg-cited about changes to Steamboat Springs restaurant

The sign above the door has already been changed at The Egg restaurant located in Sundance at Fish Creek. The locally run business will no longer be a part of The Egg & I chain of restaurants.
John F. Russell

STEAMBOAT SPRINGS — The same friendly staff will welcome customers, they will find familiar breakfast and lunch items on the menu and owner Brad Moline said they will enjoy the same quality experience they have found at The Egg & I.

“Sixteen years ago, when we opened, people thought we are big corporate franchise or something like that,” Moline said. “But we’ve always been locally owned and operated. We’ve always given back to the community through donations. … Now we won’t have that stigma of being a corporately owned restaurant, we will truly be a local restaurant.”

This week the ownership of the Steamboat Springs business announced it will no longer be part of The Egg & I franchise. The biggest change, according to the ownership, will be the name above the door of the business located at 325 Anglers Drive.

“A lot of locals called us ‘The Egg’ to start with,” said Moline who owns the restaurant with his wife, Courtney. “So we just kind of ran with that.”

The Moline and Poynter families opened The Egg & I in November 2003, and since then the restaurant has built a strong reputation as a top pick for breakfast and lunch in Steamboat. It has also developed a tradition of giving to worthy causes, something the owners will continue as the business moves forward.

“It’s going to give it liberties with our menu,” Moline said. “We’re going to be able to source more local products. We’re going to be switching our coffee over to the Steamboat Coffee Co., which is roasted here locally. We’re going to be featuring Storm Peak (Brewing Co.) and Steamboat Whiskey Co., and then we’re going to try to source some other local products as we move forward.”

Since opening, the Steamboat restaurant has been a part of a chain that started in Fort Collins in 1987. The Egg & I grew to about 20 locations in Colorado before the founder sold, and the brand went national. In 2015 the First Watch, a chain out of Florida that employs more than 6,000 employees at 200 locations in 26 states, purchased the chain. Since the purchase First Watch has converted many of the former Egg & I locations into its namesake.

 “With First Watch acquiring and changing stores over, they gave us an option to exit out of our franchise agreement early,” Moline said. “Part of that agreement was we were allowed to keep a lot of our traditional menu items. So not a lot will change on the menu.”

Moline said that customers should expect a couple of changes when the store transitions to The Egg on Friday, Nov. 1.

“The menu will be similar to what we have now, but one of the biggest things is that we’re bringing back hamburgers,” Moline said. “We had them on our menu, I don’t know how many years ago, but we’re bringing those back.”

The restaurant is also in the process of obtaining a liquor license and is hoping to start serving morning cocktails as well as beer and wine options hopefully in mid-November pending the approval of the license.

One thing that will not be changing is the restaurant’s commitment to helping others and its community. Moline said his business has donated breakfast burritos and other items to local hockey and soccer teams as well as national causes.

“In the past, we were proud to donate a portion of our kids menu sales to a national organization that supports ending childhood hunger,” Moline said. “Now, with the freedom of being independent, we will be donating 10% of all our kids menu entrees directly to local youth in our community.”

The Egg will still be open Monday through Saturday from 6:30 a.m. until 2 p.m. It is also open on Sundays from 7 a.m. until 2 p.m.

“We appreciate our loyal customers who had been supporting The Egg & I for the past 16 years, and we look forward to continuing to serve then proudly at The Egg,” Moline said.

Customers will have until the end of 2019 to redeem old gift cards and certificates. Customers can also visit theeggsteamboat.com and view the full menu and sign up for The Egg’s new loyalty program.

To reach John F. Russell, call 970-871-4209, email jrussell@SteamboatPilot.com or follow him on Twitter @Framp1966.


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