Ohana’s growth means change for coffee lovers
July 17, 2018
STEAMBOAT SPRINGS — The good news for Luke and Emily Dudley is that the Ohana brand they founded is growing faster than expected. The bad news is that to meet the demand of a successful business, the Steamboat Springs couple will have to change the way they are currently operating their other interest, Townies.
“We are transitioning this space to focus on the Ohana brand," Luke Dudley said.
He said the space at Townies, on U.S. Highway 40 in west Steamboat, is now needed, not only to produce screen-printed items for retail space in Steamboat Springs, but to meet the growing demand for Ohana products in other markets.
Because of this, the Dudleys said they had to make the difficult decision to transition the front half of the Townies space into additional screen-printing and office space, effective Friday. The result will be a large, multi-functional operation that includes space to host special events and other functions.
Dudley said Townies, which opened last July, will end its regular business hours, and the production area where the screen-printing process for Ohana currently takes place will be expanded into an area currently being used for seating.
In addition to increasing production, the move will also allow the business to focus on custom orders and wholesale accounts.
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"Right now, Townies is open from 7 a.m. until 8 p.m.," Dudley said. "That just isn't going to happen anymore. Emily and I spent a lot of time here, and we really want to focus on our main passion, Ohana."
The Dudleys will keep the bar intact, and the space can be rented for meetings as well as private and public events. They will also continue to host live-printing demonstrations that are used for community fundraisers.
"We have done them about once a month since we started Ohana," Dudley said of the charitable events. "We choose an organization and do live print with the proceeds going to that organization."
Townies is asking anyone with a free drink coupon to use it prior to the end of the day Friday, and the Ohana retail space will honor Townies gift cards until Sept, 1 at their Ohana retail shop on Seventh Street in downtown Steamboat.
"Ohana has always been our passion," Dudley said. "We opened this space to kind of share that passion with people, and we have had a ton of fun doing that. We had always envisioned that this would become just an Ohana space, and I think that has happened a little faster than we thought. Now seems like a good time to change a few things up."