Nordic combined Olympian Billy Demong accepts position at Reynolds Cycling |

Nordic combined Olympian Billy Demong accepts position at Reynolds Cycling

After a brief period of retirement following his last season as a Nordic combined giant, Olympian Billy Demong accepted the position as marketing and sponsorship coordinator at Reynolds Cycling.

“This was an opportunity for me to segue from the athletic to the business world,” said Demong, who had trained for Nordic combined extensively in Steamboat Springs. “It’s a really cool, small business so I’ll have the opportunity to wear a couple different hats and work with a really good team of passionate people.”

Mike Dufner, Reynolds’ CFO and director of sales and marketing, recognized Demong’s experience in both marketing for the USA Nordic combined and ski jumping teams and the athletic world as notable qualifications for the job.

“Billy was a natural fit for the job with his team-focused, driven and winning attitude and previous roles in marketing and sponsorship development,” said Dufner, who Demong will directly report to. “With his combination of racing and business experience, he’ll immediately raise our game and naturally gravitate toward being a leader on our team.”

Demong has set high goals as marketing and sponsorship coordinator at Reynolds like he did on the ski slope.

“I have the tremendous opportunity to broadcast those values across the greater consumer base,” Demong said. “Reynolds has a very strong history of being a pioneer and an innovator in the cycling industry with reliable and durable products, so I don’t want to take away from the fact that they are a company with a rich history of high product quality.”

Demong, a New York native and current Utah resident, trained in Steamboat between Olympics and is considered part of the “Steamboat Olympian” pack. He won gold and silver medals at the 2010 Vancouver Olympics for individual and relay Nordic combined, respectively, and has competed in every winter Olympics since 1998.

He has also raced in the professional cycling tier in the United States, first as a means of cross training during the summer but then later to fulfill another athletic passion.

“Me and the [Nordic] team were able to take lessons from cycling and take them back to skiing,” Demong said. “A lot of the reasons why we were successful are because we adopted some of the physical and mental strategies of cycling.”

To reach Liz Forster, call 970-871-4374, email or follow her on Twitter @LizMForster

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