New studies gauge impact of tourism in Colorado | SteamboatToday.com
YOUR AD HERE »

New studies gauge impact of tourism in Colorado

Mustangs line Lincoln Avenue during the Rocky Mountain Mustang Roundup.
Matt Stensland

Travel spending by Routt County's overnight visitors

2014: $342 million

2013: $316 million

2012: $295 million

2011: $291 million

2010: $273 million

2008: $323 million

-Dean Runyan Associates

Studying ski vacations

• Colorado received 21 percent of all overnight ski trips nationwide and was the leading state for ski vacations.

• 57 percent of overnight ski trips in Colorado originated from out of state.

• Colorado ski trips averaged 5.1 nights in 2014, up from 4.4 nights in 2013.

• On average, each skier spent $1,152 on their trip to Colorado.

• The average age of visiting skiers was 45.

-Longwoods International





Mustangs line Lincoln Avenue during the Rocky Mountain Mustang Roundup Show ’n’ Shine.
Matt Stensland

— Last year was a record year for tourism in Routt County and the state of Colorado, according to a trio of new studies released by the Colorado Tourism Office.

A statewide study from Dean Runyan Associates claims overnight visitors to Routt County spent $342 million on their lodging, food and other travel-related items last year.

The spending here supported 3,826 jobs and surpassed the previous record of $323 million spent by overnight visitors in 2008.



Statewide, the study found 71.3 million visitors spent $18.6 billion in Colorado last year.

“Our 2014 research paints a bright picture of the value of tourism to Colorado and the major impact it has on the state’s economy,” Al White, director of the Colorado Tourism Office, was quoted as saying in a news release about the results of the studies. “The Colorado Tourism Office’s marketing efforts continue to attract visitors from across the globe who are spending more and staying longer, thereby driving additional tax revenues and creating new job opportunities for our residents.”



Studying ski vacations

• Colorado received 21 percent of all overnight ski trips nationwide and was the leading state for ski vacations.

• 57 percent of overnight ski trips in Colorado originated from out of state.

• Colorado ski trips averaged 5.1 nights in 2014, up from 4.4 nights in 2013.

• On average, each skier spent $1,152 on their trip to Colorado.

• The average age of visiting skiers was 45.

-Longwoods International

According to one of the tourism studies done by Longwoods International, the record 71.3 million visitors to the state in 2014 represented a 10.4 percent uptick from 2013.

The study estimated that 16.1 million people came to the state on a marketable leisure trip.

The study found the average Colorado leisure trip lasted 4.6 nights.

In addition, the study found that an interest in historic places was the top draw for Colorado’s vacationers.

What role did the state’s brand new recreational marijuana industry play in attracting visitors this year?

In February, White told the Steamboat Today the availability of marijuana created a “modest boon” to tourism.

“Everyone wants to know if marijuana is responsible for our record numbers, and my patent answer is ‘no, it’s not,” White said. “They’re not coming to Colorado strictly for that purpose.”

A survey the Tourism Office conducted of summer visitors found the availability of marijuana was not a factor in a majority of visitors’ travel plans.

To reach Scott Franz, call 970-871-4210, email scottfranz@SteamboatToday.com or follow him on Twitter @ScottFranz10


Support Local Journalism

Support Local Journalism

Readers around Steamboat and Routt County make the Steamboat Pilot & Today’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.

 

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User


News

Iconic Hayden windmill goes on market

STEAMBOAT SPRINGS — An iconic property that recently hit the market in Hayden has had several uses over the past decades, as a restaurant, a coffee shop and most recently a home for Devin and…



See more