Name, details revealed for new pass product from Steamboat Ski Area parent company Alterra

Staff Report
Screenshot from promotional video for the new Ikon Pass.
Ikon Pass by the Numbers Destinations: 23 States: 9 Canadian Provinces: 3 Total Acres: 48,840 Vertical Drop: 70,192 ft Trails: 2,790 Lifts: 434

STEAMBOAT SPRINGS — Alterra Mountain Company, the newly named parent company of Steamboat Ski Area, has announced its 2018-19 pass product, the Ikon Pass. The pass will unite 12 destinations from Alterra Mountain Company and 11 premier destination partners.

The Ikon Pass will give skiers and riders the opportunity to access nearly 50,000 skiable acres of unique terrain across the continent, with pass privileges including full unlimited access to a set number of days that vary by destination, according to a news release. The pass will include 23 destinations in nine states and three Canadian provinces.

The Ikon Pass is a collaboration of seven industry leaders — Alterra Mountain Company, Aspen Skiing Company, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR and Snowbird.

Alterra Mountain Company’s destinations are Steamboat Ski Resort, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain, Deer Valley Resort and CMH Heli-Skiing & Summer Adventures.

Ikon Pass partner destinations are Aspen Snowmass, Copper Mountain Resort, Eldora Mountain Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Sunday River, Sugarloaf, Loon Mountain Resort, Alta Ski Area and Snowbird.

“The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated,” said Erik Forsell, chief marketing officer for Alterra Mountain Company, in a news release. “We’ve curated a community of iconic destinations. We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure.”

The Ikon Pass will go on sale in the spring and additional information including access specifics by destination, price, sale date and other pass product details will be announced in the coming weeks.

Visit for more information.

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