Moots ready for second annual Ranch Rally on Saturday
Steamboat Springs — Anyone who cycles around Steamboat Springs probably spends a lot of time riding down ranch roads with nothing more than a nod toward the ranchers hard at work in the field. But Moots, a locally owned bicycle manufacturer, had an answer for that when it created the Moots Colorado Ranch Rally last year.
“It could be seen as a strange mix, ranchers and cyclists, but really, they love the countryside as much as we do and vice versa. It’s really made it kind of easy,” Moots marketing manager Jon Cariveau said. “We meet some of the folks that otherwise we speed by them … you don’t get to meet them that often.”
Cariveau and Moots spokesperson Cathy Wiedemer are the co-event organizers. The first race took place a year ago and featured nearly 100 riders. The non-competitive, untimed benefit ride is a 50-mile course — with 2,600 feet of climbing — that takes participants around Elk Mountain, with the money raised going toward the Community Agriculture Alliance in Steamboat.
“Their goal is to protect and preserve those historic ranches so they are here for ever. So it kind of made good sense,” Cariveau said of partnering with the CAA. “Last year, we went into it a little bit bare bones and just looked to do 100 riders. The reaction last year after the event was winding down was really good. It was really well received, I think, by both the ag community and the cycling community.”
The second annual race is set to take place Saturday with the maximum number of riders bumped up to 150. As of Thursday evening, only four spots remained. Cost of registration is $100 per rider, which includes breakfast, lunch, a Moots factory tour, an event T-shirt, water bottle, bandana and locally raised beef jerky.
The ride, which starts at 9 a.m. at the Moots factory, 2545 Copper Ridge Drive, will finish in a luncheon alongside local ranchers and CAA board members at the Rocking C Bar Ranch along Routt County Road 44. An after-race social at the Moots factory is also planned for 4 p.m.
“We have great sponsors on board, the weather looks like it’s going to cooperate and we’ll be able to get the Ag Alliance a nice, big check,” Wiedemer said. “It’s really neat to bring that recognition and awareness and instill the importance of agriculture in not only our community, but here in the United States.”
Registered riders will also be included in a drawing to win a Moots Routt bike frame, which retails for $3,325. For more information, visits the Moots website.
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