Making small-town charm enhance marketing efforts |

Making small-town charm enhance marketing efforts

Sydney Schalit/ For Steamboat Pilot & Today
Steamboat Pilot & Today

— Small business owners, especially those in small mountain towns, face a unique set of challenges when marketing their companies. These simple tips will help you use the small-town vibe to enhance your marketing efforts.

One of the great things about doing business in Steamboat Springs is that it’s likely you are the only game in town. Take the time to pinpoint your specialty and establish yourself as an expert in your industry by demonstrating that you and your staff are experienced; freely share your knowledge. This is an effective way to stand out and create a positive reputation for your brand.

Two simple — and nearly free — avenues for sharing your expertise are blogging and hosting.

Create a blog aimed at your ideal customer, and write helpful advice about your industry. For example, if you own a landscaping company, your blog could explain and explore best practices for gardening at this elevation.

Another great way to share your expertise and develop relationships is to host a free seminar an ideal customer would find interesting and helpful. Blog posts and events you host will showcase your craft, improve brand loyalty and improve local awareness of your expertise.

Though face-to-face networking is a great way to make connections, most people are online, on their mobile phones or following their favorite brands on social networking sites such as Instagram and Facebook. Ensuring your company, products and services are easy to find online is critical to your success.

At the least, a basic website with clear contact information is a great start. Take it one step further by aligning it with a Facebook business page, and empower your ability to reach your target market and its ability to find you.

Utilize your knowledge and expertise to make free advertising avenues, such as social media and word of mouth, work for you by sharing tips of the trade with blogs and hosting educational events. Try to support other small, local businesses. Ensure your online presence is accurate and easy to access with a website and at least one social media outlet.

With these simple tips, you are well on your way to utilizing Steamboat’s small town charm in your business’ best interest.

Sydney Schalit is the content manager for Steamboat Digital, a local digital advertising firm that specializes in web design, social media management, email marketing and communication.

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