Local sticker company expanding to new markets
Steamboat Springs — Christian Sabia and Chris Silva’s business is starting to stick.
The founders of Steamboat Sticker shipped their first order of stickers in January 2014, and the stickers have since been making their way to retailers in more than 18 states around the country.
“Everybody we work with, they love stickers,” Silva said. “We’ve never had a return. It’s a fun business.”
The colorful stickers sport a variety of artwork and designs.
Silva produces the art with Tracy Fulks.
A moose silhouette in front of a large sun represents an Acadia National Park Sticker, while ski towns are represented by Colorado license plates touting DEEP POW.
There are also clever slogans, like the “When in doubt paddle out” slogan on a sticker for South Padre Island.
Sabia says stickers are easy to sell.
“They’re affinity based,” Sabia said. “Whether you’re 70 or you’re 5, there’s a sticker that expresses your affinity for something.”
Sabia and Silva make all of their stickers out of a larger printer in a home in Steamboat Springs.
They take pride in the quality of the stickers.
Silva held up a sticker-covered Nalgene bottle that has gone through the dishwasher many times.
The stickers weren’t cracking or fading.
“I want to see my stickers on cars across the country, and not peeling off or cracking on cars across the country,” Sabia said.
Sabia and Silva say they have been successful marketing the stickers at trade shows.
On Wednesday, they were preparing a large lineup of stickers to show off at the Denver Gift Show.
The stickers will take on a summer theme and feature such things as camping, hiking, biking and elk.
The business originally found some success making pot-themed stickers for ski towns, but Silva said that type of business has quickly been eclipsed by stickers promoting resorts and other destinations themselves.
“These are easy, fun things to be selling,” Silva said.
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