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Into the West moves east

Romick combines furniture, household good stores

Furnishings from Into The West and Romicks Home Collection have found a new home at Fourth Street and Lincoln Avenue.
Tyler Arroyo

Jace Romick has been playing a game of musical chairs with his businesses recently, but the music is about to stop.

Romick is simplifying things by combining his two downtown Steamboat Springs stores, Into the West and Romicks Home Collection.

The two stores – which sell furniture, household items and other unique items – will be at Romicks Home Collection at Fourth Street and Lincoln Avenue.



“I want people to be aware that we’re not closing but combining with our sister store,” said Romick, who owns the businesses with his wife, Kim. “It will be the same store and maybe even better.”

Into the West has been at its downtown location at 807 Lincoln Ave. since 1992. Romick is moving out of the building, also known as the “Rehder Building,” because he wants the building to be ready for its new tenant, potentially a Steamboat Springs museum.



Helen Rosalie Rehder died in 2004, and in her will, she made it clear that she wanted the building donated to the city to house a “museum for the preservation and commemoration of the lifestyle of settlers in Routt County.”

“It was her wish to donate the building to the city to become a museum,” Romick said. “Once I learned that, I decided it was time to buy a building.”

The City Council accepted the deed at its Tuesday meeting.

Azteca Taqueria and Brooklynn’s Pizzeria used to occupy the building Romick purchased for Romicks Home Collection. He said he did more than $200,000 in renovations and he now has a “newly remodeled log building.”

“If people haven’t been in it, it isn’t even recognizable,” Romick said about the remodeled store, which opened in June.

The store originally was in Riverside Center. He opened it in 2000 with the plan of eventually relocating downtown, where Into the West already was established.

“We wanted to expand into furniture, and it gave us an opportunity to do that,” Romick said.

The majority of Romicks Home Collection’s customers are second-home owners and tourists, he said. Attracting walk-in traffic at the store’s Riverside Center was difficult, and business has picked up substantially since the store was moved downtown.

“Within days of being open,” he said, “we had people walking in and buying complete bedroom sets.”


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