Ikon Pass start of new era for Steamboat season ski passes, comes with caveats
February 22, 2018
STEAMBOAT SPRINGS — Steamboat Ski Area is now part of an emerging powerhouse in the ski industry, and with that, comes some perks.
Alterra Mountain Company on Thursday announced its new $899 Ikon Pass will give skiers unlimited access to Steamboat and 11 other destinations owned by Alterra, as well as limited access to 13 other destinations.
"We're very excited to be a part of the Ikon Pass," Steamboat Ski Area spokeswoman Loryn Kasten said. "It is truly transforming the industry."
The price represents a significant drop in the $1,149 skiers spent for a Steamboat pass for the 2017-18 season, but the deal comes with some caveats, and skiers will have some decisions to make before hanging up their gear for the season.
The Ikon Pass will go on sale March 6 and will be sold for $899 through April 9, which is six days before Steamboat closes for the season.
By comparison, Vail's Epic Pass with access to 15 resorts cost $859 for the 2017-18 season.
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Alterra spokeswoman Kristin Rust said the company will not offer financing for the Ikon Pass.
For college students and members of the military, the pass will cost $719.
Those 70 years old and older will have to decide whether they are willing to pay more because Alterra will not be offering a discount for seniors. For this ski season, seniors paid $699.
Families will also need to crunch the numbers, because adult pass holders will no longer receive a free pass for a child.
Each adult who buys an Ikon Pass will be able to buy a $199 pass for a single child 12 or younger. The individual child Ikon Pass will cost $449 and $719 for teenagers.
Ikon Pass holders will still be able to pay additional money for First Tracks and night skiing at Steamboat. Those up-charges have not been released yet.
Ikon Pass holders will get unlimited access to Steamboat, Winter Park Resort, Copper Mountain Resort and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort and June Mountain in California; Stratton in Vermont; Snowshoe Mountain in West Virginia; and Tremblant in Quebec and Blue Mountain in Ontario.
The Ikon pass will also offer seven days each at: Deer Valley Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Revelstoke Mountain Resort and Sugarbush Resort.
In addition, the Ikon Pass will also offer seven days each at four groups of resorts — Aspen Snowmass Resorts, AltaSnowbird in Utah, SkiBig3 in Canada and Sunday River, Sugarloaf and Loon Mountain in New England.
Ikon Pass holders will be able to buy up to 10 Friends and Family lift tickets for 25-percent off the window rate with no blackout dates.
Alterra will also be selling a trimmed-down version of the Ikon Pass called the Ikon Base Pass for $599 if purchased by April 9. This pass option will include unlimited skiing to eight destinations but not Steamboat, where five days will be included.
Steamboat eight-day and 15-day passes will no longer be sold.
Employers and employees will also have to consider their pass options for next season.
Rust and Kasten said the Ikon passes will not be sold through Steamboat's Merchant Pass and Passport Club programs. Rust said this is because the Ikon Pass is not set up for the payment plan and direct withdrawal options.
Instead, season passes specifically for Steamboat will only be sold through the Merchant and Passport Club programs. Season passes solely for Steamboat will otherwise not be sold.
Passport Club season pass sales raise money for the Yampa Valley Community Foundation.
Through the Merchant Pass program, employees are able to pay for their season pass with payroll deductions if their employer is a member of the Steamboat Springs Chamber Resort Association.
More details about the pass products that relate directly to Steamboat should be released around March 6.