Hospitality company rebrands Steamboat Springs hotel, unveils sustainable concepts

John F. Russell/Steamboat Pilot & Today
The company andCo Hospitality has announced a new lodging option for visitors to Steamboat Springs following the completion of renovations at the Steamboat Springs Suites on 1485 Pine Grove Rd.
The renovations and rebranding of property, now called “The Fold”, are just the start of improvements for andCo Hospitality in Steamboat Springs, according to Lorin Augeri, a public relations professional handling communications for the company.
She said the company also expects to move forward with renovations at its other Steamboat Springs property this summer, the 58-room Legacy Vacation Resorts Hilltop, located at 1000 High Point Drive.
“The Fold, the new flagship, has been fully renovated,” Augeri said. “It has really cool touches of sustainability throughout and eco-friendly touches in every room.”
The Fold, which offers 60 suites, used repurposed furniture crafted from the 1920s in the lobby area and is a Certified B Corporation, which is a for-profit company that has been certified for meeting high standards of social and environmental performance, transparency, and accountability.
“What people like to say about B Corps is they focus on a triple bottom line of people, planet and profit,” Augeri said. “Yes, they’re for-profit companies, but they’re really utilizing the power of their business as a force for good to impact their workers, the community and environment.”
The company is currently offsetting emissions across all of its resorts by purchasing carbon offsets that reduce or remove greenhouse gas emissions. She said the leadership is also exploring renewable energy options for all renovation projects, and are looking into both direct production as well as partnerships with city provided solar farms. Their goal is to achieve net-zero carbon emissions by 2050.

The Fold’s launch reflects andCo Hospitality’s commitment to evolving the future of travel, with three distinct brands that share the purpose of community, sustainability, and authentic experiences, and expands the company’s footprint while redefining what responsible hospitality means, according to Augeri.
“The (Steamboat Springs properties) been under same ownership for years,” she said. “What has happened is the brand ‘Legacy Vacation Resorts” went through an evolution, and has become andCo Hospitality.”
The company’s three brands: Legacy Vacation Resorts, The Local and The Fold hotels are now under the same umbrella. The company also acquired a “digital-first motel concept” in Florida, (A concept involving streamlining guest experiences through technology), and currently has eight different properties across the U.S., including the two in Steamboat Springs.
While the community and guests should expect a smaller carbon footprint, recycling programs, as well as waste and water reduction programs, they should also expect a terrific vacation experience, Augeri said.
“The new property has beautiful rooms, with a full size kitchen that’s great for families that don’t want to have to go out every night, so they can cook,” Augeri said. “But then the core of the brand for The Fold is pushing the local community. They want to make it easy for guests get out into the neighborhood, and they want encourage people to visit the breweries, the galleries and the restaurants. They want to make it special for the guests and create this better flow for the circular economy.”
The Fold, as well as the company’s other Steamboat Springs property also offers living wage programs — which aim to ensure workers receive sufficient income to maintain a decent standard of living — and a business model that is set up to help the properties fit into the communities they serve.
“The Fold is about proving that sustainability and style can coexist beautifully, and with plenty of personality,” said Alex Smith, the president of andCo Hospitality. “We designed each location to feel like a true reflection of its community, all while making more responsible travel choices accessible and affordable. Because much like a vacation, saving the planet should never be boring.”
John F. Russell is the business reporter at the Steamboat Pilot & Today. To reach him, call 970-871-4209, email jrussell@SteamboatPilot.com or follow him on Twitter @Framp1966.

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