From the publisher: Pilot & Today expands sales staff
STEAMBOAT SPRINGS — When I arrived in Steamboat Springs nearly 18 months ago, I quickly came to appreciate the passion our readers have for Steamboat Pilot & Today.
Those of us who have worked in local media for a long time continue to hear about the demise of the newspaper industry. Thankfully, those industry pressures are centered in metro markets where competition is fierce and reach among local readers is far lower.
In Rocky Mountain resort communities like Steamboat, local newspapers continue to show strength and dominate their markets, so much so the national publication Local Media Insider recently published a lengthy article highlighting some of those success stories. That doesn’t mean Pilot & Today is without challenges as local media evolves, but it does mean we are operating from a position of strength in delivering relevant local news and information, and the effective advertising and marketing that funds that mission.
Producing a daily newspaper, a half-dozen magazine titles, events and several websites and social media channels requires a lot of focus and attention from our Pilot & Today staff. Toss in a portfolio of digital marketing services, and the work can be daunting.
With that in mind, we’re adding depth to our Pilot & Today sales team with the hiring of Bryan Blood as our advertising director.
Blood has decades of experience with local and national media sales with digital, newspaper and broadcast companies. He’s coming to us from Ntooitive Digital, where he worked with Tribune Publishing sales teams around the country as an affiliate sales director, selling many of the same cutting-edge digital products and services we offer here in Steamboat. In addition to his deep digital sales experience, Blood worked previously with newspaper companies as a sales director for Media News Group in Denver and Belo Interactive in Dallas.
Blood will be working alongside Digital Sales Manager Julia Hebard to ensure Pilot & Today products and services remain No. 1 among local readers and advertisers. While our daily newspapers and magazines remain a powerhouse, it’s comforting to know we’re adding years of expertise to the ever-evolving digital side of our business.
Blood is no stranger to Steamboat. He’s been living in Arvada but has been a regular visitor here over the years, more so since his son enrolled at Colorado Mountain College Steamboat Springs.
“I genuinely couldn’t be more excited to join the Steamboat Pilot & Today and become a member of this fantastic community,” Blood said. “The newspaper’s storied past and the vital role it maintains in Steamboat Springs were driving factors which led to accepting the role.
“Steamboat Springs holds a special place in my heart,” Blood added. “As a fifth-generation resident of Colorado, I’ve been coming to ‘The ‘Boat’ since the 1970s, and I proposed to my wife here almost 25 years ago. I’m thrilled to return and ecstatic to call Steamboat home.”
Blood will start his new job Thursday, Nov. 7.
Best Of The Boat
From 5 to 8 p.m. Thursday, Nov. 7, Steamboat Pilot & Today will present its ninth annual Best of the Boat awards at The Steamboat Grand. We received great response to our program changes last year, so we’re going to deliver more of the same this year. Each ticket includes a drink and appetizers, plus food, craft beer and cocktail samples from Steamboat’s Best Restaurants, as chosen by the 7,806 readers who voted this year. The party includes live music performed by Steamboat’s Best Band and prize giveaways. Discounted tickets are available at bestoftheboat.com; tickets will be available at the door, but they’ll cost $5 more.
We have heard from many readers upset that Pilot & Today is no longer being distributed inside City Market. Rest assured that despite what you may have been told, this was not our decision. Kroger, the corporate parent of City Market, forced this decision on local store managers and lumped Pilot & Today among free publications nationwide that it no longer deemed important enough for in-store distribution.
We’ve made our opinions clear that we disagree with the decision — and I thank the readers who also voiced their disagreement with the company — but until things change, we’re stocking extra papers at distribution spots immediately around the grocery store, including outside Central Park Liquor, Walmart and a Pine Grove Road bus stop.
Workout Class Pass
Here’s a sneak preview of a fun holiday gift for yourself or a loved one: Our 2020 Workout Class Pass will allow pass holders to visit five local fitness facilities one time per month from Jan. 1 to June 30, 2020. The card costs $89, which means two dozen chances to explore a wide variety of fitness options for just a few bucks per visit.
Participating facilities include Anytime Fitness, CrossFit Steamboat, Elevation Dance Studio, Love Climbing Adventures (the Workout Pass deal includes climbing, aerial silk yoga and cycling) and Steamboat Ski Touring Center.
This is a great way to sample the wide variety of fitness options Steamboat has to offer. The Workout Class Pass will go on sale in a few weeks — follow Pilot & Today for details.
The Pilot & Today newsroom is launching a recurring series called “I Wonder,” in which staff members answer random questions about Steamboat Springs and Routt County. If you have questions — and I know you do — email email@example.com, so we can get the series started.
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