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Founder of Mythology says collaboration is a great way for Colorado’s craft companies to shine

This week Mythology and mountainFlow announced a new collaboration in which customers who purchase an IR Waxer will get a bottle of Mythology bourbon.
mountainFLOW/Courtesy photo

This week, the founder of Mythology Distillery announced the Steamboat Springs-based company is teaming up with montainFLOW to create a partnership between two Colorado brands known for their craftmanship.

“We’re thrilled to partner with mountainFLOW,” said Scott Yeates, the founder of Mythology Distillery. “Our whiskey is crafted with the same attention to detail that mountainFLOW puts into their products. Together, we’re offering a unique combination that celebrates both performance on the slopes and après ski.”

The collaboration grew out of friendship Yeates has with Peter Arlein, who founded mountainFLOW in 2016. For a limited time, mountainFlow will be offering a special incentive for its customers — a bottle of Mythology Distillery’s award-winning Best Friend Bourbon — when they purchase mountainFLOW’s revolutionary IR Waxer.



“This collaboration is a natural fit,” said Arlein. “We’re both passionate about creating premium products that respect the environment, and we wanted to give our customers something extra to make their waxing experience even more enjoyable.”

Based in Carbondale, mountainFLOW makes biodegradable ski and snowboard wax entirely from plants. The company also offers the IR Waxer, a hand-held tool that uses infrared technology to heat the base of a ski or snowboard, ensuring an even application of wax while reducing waste by eliminating the scraping process.



The company also offer ski poles crafted from recycled aluminum and plant-based biodegradable products for cyclists including bike lube, bike grease and bike wash as well as plant-based water bottles.

For the businesses, the collaboration is a chance to introduce their products to a new group of customers who share an appreciation for Colorado’s craft companies.

This is not the first time Mythology has worked with other companies in Colorado. The company has or is currently collaborating with the Denver Botanic Gardens, Enstrom Toffee and Confectionery in Grand Junction, Bjorn’s Colorado Honey in Golden and Meier Skis in Denver.

“It’s just fun for us to work with other Colorado makers,” Yeates said. “We get to learn what they’re doing. We get to learn someone else’s craft and then figure out how we can incorporate our craft and make something even better together.”

Yeates said Mythology sources botanicals from the Denver Botanic Gardens to create a gin. In turn, Mythology gives a portion of the proceeds back to the gardens, and Yeates’ team also pours cocktails at the botanic garden’s summer concert series.

Yeates said Enstrom Toffee and Confectionery recently provided 70 pounds of premium toffee that Mythology is using in a whisky blend that will be released in November and be available in the tasting room this winter. Mythology has also worked with Bjorn’s Colorado Honey to create a limoncello, a sweet and tangy Italian lemon liqueur.

Mythology also has several collaborations with Steamboat Springs company’s including the Storm Peak Brewing Company and Mountain Tap Brewery, swapping barrels to create uniquely Steamboat Springs beers and spirits. He is also working with the Yampa River Botanic Park to create a new liqueur that is rooted in the Yampa Valley.

Jennifer MacNeil, executive director of the Yampa River Botanic Park, and her staff have been working with Mythology for the past six months to create a new offering, which Yeates thinks will be released next summer.

“We’re going to do something where it’s a local Steamboat liqueur and where we source all the different roots and berries and botanicals directly from Routt County,” he said. “The Yampa root is going to be a big part of it, but we are also going to incorporate things like service berries and rose hips, which are  grown locally and found we have a connection with a potato farmer that’s just off (Colorado Highway) 131.”

Yeates said he has found value in collaborating with other Colorado craft companies and being able to learn about and promote them through these partnerships. But more importantly, he says it’s just fun.

“We are Colorado craft companies that have creativity,” Yeates said. “We’re not all bottom line driven. We’re more creatively driven, and all of us have found that it really benefits us to be creatively driven.”

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