Digital marketing plays major role in growth strategy |

Digital marketing plays major role in growth strategy

Sydney Schalit/ For Steamboat Pilot & Today

— The seemingly endless rise in daily use of the internet means you have to come up with methods to sustain the growth of your business, especially as the digital market gets more competitive. Digital marketing is the leading customer acquisition method for small businesses and large-scale businesses alike; savvy ones are considering digital marketing as a major part of their marketing and growth strategy. And the trend for digital marketing seemingly continues to rise.

How do you, then, a small business owner in a small mountain town, not only get on trend, but also stay on point without breaking your bank? Following are a few great ways to make sure your business is search-friendly, relative and ready for growth.

1. Write a blog

I have said it before and I will say it again and again and again: Write and maintain a blog. To leverage the reach of the internet for customer acquisition, this tool is powerful and effective. Based on a simple data run, companies that have an active blog will attract 67 percent more leads.

Clearly, a blog can make a huge impact on your business growth without costing you much to get started. It can be as simple as installing a free blogging platform on your website. Having content published on it regularly can feel a bit overwhelming, but it shouldn’t: Start by highlighting the services you offer, giving examples of success stories. From there, your writing groove will make itself apparent.

Many marketers are already making progress with blogging, primarily because it is an effective and practically free source of information for their customers. This means you should be too. Blogging will not only help you attract more leads, it will also help you build trust with your customers.

2. Hire a social media manager

A common mistake business owners make is being overzealous in their online presence, setting up accounts on all major social outlets. The mistake isn’t in being present; it’s being awesome and active for months and years to come. Someone’s job description is going to change the minute you get social savvy, as someone will need to dedicate time to each social media outlet to achieve success.

A great solution to this is to hire a social media manager to help take over the affairs of your business on the top social outlets and help your business attract more leads. Hiring a social media manager should not cost you too much. Most social media marketers are freelancers who work with several businesses at once, giving them the ability to keep costs and charges down. Another option is to hire an agency that offers social media management. And if you have the resources, having an in-house expert take over is a much better option, as this ensures you still have ample control.

3. Optimize your website

Your website is often the first contact point between your business and your customers. It’s like a first impression, and many businesses are losing more customers than they are converting thanks to an unattractive or poorly functioning design. This is a skill set most do not have, much less perform well; take your business growth seriously by optimizing your website design. Finding a company — local is almost always best — that can update your site to be mobile- and tablet-friendly and make your site work for you.

Digital marketing is a very effective tool in growing a business.

Small businesses do not need to break the bank or have a huge marketing budget before they’re able to impact the growth of business through digital marketing. By trying some of the tips I just shared, you should begin to see more growth for your business.

Sydney Schalit is the content manager at Steamboat Digital, a local digital advertising agency specializing in web design, video production, social media marketing strategy and beyond.

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