Work is still underway at SBNY’s new 6,000-square-foot retail space in downtown Steamboat Springs, but co-owner Lauren Franko has opened a pop-up shop to give Steamboat Springs a preview of what the store will offer.

“It’s just a little taste of what it will be,” Franko said. “It’s definitely not going to be our full selection of what we’re going to have in our big store when it opens.”

The new pop-up store inside the Boathouse at 609 Yampa St. is open from 11 a.m. to 6 p.m. every day in January. In addition, SBNY will offer a match-day event from 2-6 p.m. Jan. 31 where the shop will match the amount made during those hours and donate it to the Steamboat Springs Winter Sports Club and STARS.

“It’s kind of a pop-up happy hour with wine and cheese and maybe some live music,” Franko said.

Meanwhile, work continues on SBNY’s new location at 831 Lincoln Ave. Franko said she hopes construction will be complete in the next two months and the store will be able to open this March. The store is currently selling merchandise on its website at SB-NY.com.

“We are thinking late March or early May,” Franko said. “We are deciding between the two, and we’re going to see how things play out.”

She said the SBNY store in Steamboat Springs plans to close in April during the shoulder season. The store is also currently in the process of hiring staff, and applicants can apply via SBNY’s website.

“That way our employees will be able to have that time off and just recollect themselves,” Franko said of the break in business. “We will just have someone there doing online orders for April.”

SBNY sells activewear, ski fashion and accessories, and the store in Steamboat will feature a large ski simulator in the back portion of the building. The new owners said the second floor is being rebuilt with higher ceilings and prime views of Howelsen Hill and Steamboat Resort.

Franko said the plan is to use that space for special events that will be offered to charitable groups once SBNY opens for business.

To Franko, the new store is about more than just retail sales, and it needs to be dedicated to making a positive impact on the community. Nonprofit organizations in Steamboat Springs are being encouraged to apply for a grant program, which is an ongoing initiative with no deadline.

Applications can be submitted at SB-NY.com/sbny-foundation.

“We were getting some feedback that people were wanting ski wear now,” Franko said. “We had it all at our warehouse, and the Boathouse was great to work with, so we and decided to open a pop-up. It was the perfect location to do a pop-up during the busy months of the season.”