Business is blooming for Steamboat’s newest floristry
STEAMBOAT SPRINGS — To say what words cannot and to make up for what’s intangible, we send flowers.
But what is said when that gift is a statement, a one-of-a-kinda piece of art?
“When arranging something the way I do, it’s not just throwing things together, it’s a different business strategy,” said Caroline Jordan, owner of Steamboat’s newest boutique floral shop on the west side of town, Linden Co. Floristry.
“It’s its own niche,” said Jordan. “The opportunities are boundless.”
This weekend Linden Co. Floristry will be at the Holidays in the Rockies Market, 9 a.m. to 3 p.m. Saturday at Strawberry Park Elementary, 39620 Amethyst St.
“I grew up in this little coastal town with more emphasis on the dinner party and the aspect of setting the table — it was like a history lesson each time we set the table,” said Jordan. “I want to bring that here in the form of flowers where you can go get that special thing for your home or friend who is hosting a party or someone you want to give a gift to just to let them know you care.”
Originally from New Jersey, Jordan permanently moved to Steamboat Springs last summer, after moving back and forth to home, she knew it would be a good fit to start her business after realizing the roots she created from graduating at Colorado Mountain College with her degree in sustainability and establishing roots within the community.
Not your ‘do drop by’ pick up some lilies type of shop, Linden Co Floristry — the name paying homage to her roots with her childhood street name, Linden Lane — the arrangements are custom made with the simplicity and tradition paired with the textured, wild elements of Colorado.
“Most likely there will always be something foraged with a texture that’s not what you would see at typical flower shop,” said Jordan.
From chocolate cosmos, proteas and lisianthus, Jordan said it’s about what the flowers look like at first glance and the nuances of color that determine what goes in to the arrangements.
“The arrangements are not meant to sit at the back of an office, these are statement pieces,” said Jordan. “These are designed for the impact, not designed to last.”
After years of collecting vessels from thrift stores and antique shops, each arrangement has a one of a kind vessel. Ranging in height and style, the arrangements include elements like the statement “hero flower,” which sets the color theme that she builds upon with additional “fly away” more delicate flowers to smooth the edges adding movement to the arrangement.
“When I started thinking about having my own shop, I couldn’t think of a better place than in Steamboat,” said Jordan who was inspired to start her business after working for the New Jersey floral shop, the Pink Peony. “It was annoyingly clear that this would be the most successful place to start what I envisioned.”
Offering a floral artistry within its own niche market, services Linden Co. offers includes holiday décor parties, business décor, home décor, wedding design parties and events, prom and homecoming and gift giving.
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It was a love story that brought Jason Erwin to Steamboat Springs from Nashville, Tennessee.