Business briefs: SmartWool declares October as National Sock Month |

Business briefs: SmartWool declares October as National Sock Month

Michael Schrantz

— October now is Socktober, according to SmartWool.

The outdoor and snowsports sock maker has declared October as National Sock Month and will launch a monthlong engagement campaign known as Socktober, a news release states.

“In declaring October National Sock Month and introducing Socktober, we challenged the team to leverage all channels in a coordinated effort to drive excitement at retail,” Mark Satkiewicz, SmartWool’s president, said in the release. “The result is that our rep force is totally aligned, our media dollars are targeted around hundreds of doors, and our social audience is engaged.”

The Socktober promotion kicks off Oct. 1 with design cues from 1980s hair metal, according to the release.

The release states that SmartWool will reward standout, rock-themed tweets, Instagram photos and Facebook posts with socks, Socktober guitar picks and other promotional items.

More information about Socktober will be available at, and users can interact with the initiative by using the hashtag #Socktober.

Prudential Steamboat Realty teams recognized as top in state

Two Prudential Steamboat Realty teams have been recognized by the Prudential Real Estate Network as top performers in Colorado for the second quarter of 2013.

The Vanatta Group — which includes Pam Vanatta, Mark Dudley, Heidi Flint and Anne Mayberry — was first in Colorado for residential units sold and gross commission income.

The Fryer Real Estate Team — which includes Darrin Fryer, Robyn Higginbotham and Lisa Ruffino — was third in Colorado for residential units sold and gross commission income.

“To have two teams within our office recognized in the Top 3 of producers statewide is an exciting achievement,” Cam Boyd, broker/owner of Prudential Steamboat Realty, said in a news release. “Their success is even more commendable when considering the various larger markets within Colorado.”

Cindy MacGray earns international property specialist designation

Cindy MacGray, of Prudential Steamboat Realty, has earned the Certified International Property Specialist designation, according to a news release.

The designation represents “advanced expertise, a global perspective and distinct understanding of a global buyer,” the release states.

As part of the designation, the release states, MacGray now can work with international buyers, U.S. residents investing overseas and “recent immigrants who might be unfamiliar with real estate transaction practices in the United States.”

MacGray completed rigorous coursework on international real estate practices and demonstrated proficiency in international business before the award was conferred by the National Association of Realtors.

Alicia Ellson receives Redken Certified Design Stylist recognition

Alicia Ellson, of Brio Salon, recently became a Redken Certified Design Stylist, according to a news release.

The release states that Redken Certified Design Stylists “provide the absolute latest trends in cutting, updos, blowouts and styling for special occasions.”

“Now that Alicia has received official Redken Design Certification, those in Steamboat have access to a superior stylist with the latest information on hair products, trends and techniques,” Christine Schuster, senior vice president of education for Redken, said in the release.

Ellson can be reached at 970-870-6541 or by visiting

To reach Michael Schrantz, call 970-871-4206, email or follow him on Twitter @MLSchrantz

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