Banner to advertise events |

Banner to advertise events

Hayden officials hope to hang a sign across U.S. Highway 40

Nick Foster

The Colorado Department of Transportation has calculated that about 8,000 vehicles pass through downtown Hayden on U.S. Highway 40 each day. The town of Hayden, the Hayden Chamber of Commerce and several supporting businesses and organizations agree that one of the best ways to advertise community events is to target these motorists by direct advertising.

For several months, the town of Hayden has been looking into purchasing two poles that would allow banners to be hung across the highway. Buildings lining Jefferson Avenue are not tall enough to anchor a banner appropriately, said town of Hayden Recreation Coordinator Lindsay Heer. So, the town is seeking to purchase and install two 35-foot-tall, CDOT-recommended steel poles for $14,428, Heer said.

The town has committed $2,000 from the recreation budget for the project. It also received support from the Hayden Chamber of Commerce last week with unanimous approval of a $1,500 donation.

“It went beyond agreeing,” Hayden Chamber member Lana McFadden said about the approval of the donation. “There was a lot of positive energy and support for this because it can integrate the schools, businesses and the community for all events.”

The Steamboat Ski and Resort Corp. awarded the town a $4,300 grant, and the town is awaiting word on a $4,128 grant from the Yampa Valley Community Foundation.

“I would like to be optimistic,” Heer said about the community foundation grant.

The cost for the project is high partly because of the deep holes that must be dug for the poles and the concrete that must be used to backfill them. The town is expecting some in-kind donations to help cover the rest of the costs, Heer said.

“This will benefit all organizations and town businesses because this project will be so highly visible,” Heer said.

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