Awards fuel Go Alpine’s drive to be one of the state’s best businesses |

Awards fuel Go Alpine’s drive to be one of the state’s best businesses

Go Alpine started in Steamboat Springs in 1985 with only four taxis. Now, it has a fleet of about 70 vehicles and moves tens of thousands of passengers each year.
Scott Franz

STEAMBOAT SPRINGS — GO Alpine owner Lisa Adamo and her staff may have to find a little extra room in the back of the company vehicles this year after the Steamboat Springs business earned awards from Colorado Biz Magazine.

“When I started as the bookkeeper for Alpine, I had no idea I would wind up as the company owner,” Adamo said. “I attribute my past success to a lot of luck and amazing support and consideration from the previous owner Marty Waldron in the early days, along with the encouragement and support of my husband, Wayne Adamo.”

This week the company is celebrating being named to the top-100 women-owned companies in Colorado. The company has been on that list for the past five years. This year GO Alpine was listed in the 59th position.

“Lisa has made GO Alpine into a thriving business, and it’s successful,” said marketing director Jia Carroll. “I think that is a big part of it. The company’s legacy and its continue survival through the tough times economically and the good times that we are seeing now.”

In addition to GO Alpine’s financial success, Carroll said the company has built a strong culture where employees climb the ranks to higher positions. Adamo is a shining example.

“Women walk a tightrope in the business world,” Adamo said. “You want to care for every need of your family, and if you are ambitious, you want to contribute to your organization every way you can.

“Having the support of my boss and husband put me on a course to succeed and avoid many of the hardships that other working women face,” Adamo explained. “I attribute my current success to the amazing team of managers and employees that work at GO Alpine. I have never seen a team that cares so much about each individual that we serve.”

The company also was named to the top-50 family-owned companies, coming in at number 37. It’s the first time GO Alpine has made that list.

Lisa and Wayne Adamo, along with their daughter Carlie Adamo Pedrini, all work at the company along with Carroll, who is Lisa’s niece.

GO Alpine employs about 60 people in the summer and 90 during the winter months. It provides shared ride and private transportation for guests between Yampa Valley Regional Airport in Hayden and Steamboat Springs. The company also provides taxi service from Steamboat, and its taxis can be chartered to go just about anywhere a client would like to go.

“It’s a really fun place to work, and we are proud of our culture,” Carroll said.

To reach John F. Russell, call 970-871-4209, email or follow him on Twitter @Framp1966.

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