At Home debuts |

At Home debuts

Paper launches quarterly magazine

Steamboat Springs is more than a mountain town. It is a lifestyle.

At Home in Steamboat Springs debuts today, a little more than a year after Steamboat Pilot & Today publisher Bryna Larsen proposed an idea for a free lifestyle magazine.

A joint venture between the newspaper’s advertising representatives, designers and staff writers, At Home will bring residents and out-of-town guests closer to the people, places and things that make Steamboat unique.

“I’m really excited about it,” Larsen said. “I strongly believe that there is something about this element of our lifestyle that is unbelievably attractive to those who don’t live in Steamboat. We really wanted to feature elements of the Steamboat way of life that you can’t get anywhere else.”

Readers will find longer, more in-depth stories that are difficult to tackle in the limited space of a newspaper.

In the first At Home edition, writers embraced assignments ranging from real estate to politics to kayaking.

“This is a new and exciting venture for our staff,” editor Scott Stanford said. “It’s an opportunity for us to experiment with a different kind of writing, a different kind of photography and a different kind of product.”

At Home will include recurring sections such as tips for getting in shape from local trainers and culinary creations with local chefs.

At Home is a quarterly publication.

“We see this as a chance to complement our daily news product,” Stanford said. “It’s something we hope advertisers and readers will embrace. We believe Steamboat is more than a town. It’s a lifestyle, and the magazine is meant to reflect that.”

Larsen first proposed a lifestyle magazine in February 2005. Three full-time staff members were hired to help produce At Home, a move Larsen said reflects the company’s commitment to making the magazine a success.

In addition to the work advertisers and writers put into At Home, designers welcomed the opportunity to work on a high-end publication printed on glossy paper, which provides excellent color and design capabilities.

“The subjects of the stories and ads led to very exciting and artistic opportunities for all involved,” said Andrew Bisbee, prepress manager at the Pilot & Today. “Everyone had fun with this first issue. We look forward to its growth and the potential to create more great ads and pages. I think it will get even better and better with every issue we put out.”

At Home’s initial publication includes a total of 16,000 copies, of which 11,000 will be distributed from locations throughout Routt County.

Stories in At Home:

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