If there’s a category Steamboat Ski & Bike Kare is glad it won, it’s boot fitting.

“It’s the pride and joy of our shop,” says General Manager Jake Ehrlich, adding the store is carrying on a tradition and expertise owner Harry Martin began nearly 40 years ago in Jackson Hole, Wyoming.

“A lot of people don’t realize how important it is, whether you go out for two days a year or 150.”

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He credits their success to Martin as well as inhouse boot-fitter Mike Johnson.

“Word of mouth has spread about the job we do regarding boot problems,” he adds. “Our techs have a lot of experience and have seen it all and genuinely care about getting people a proper, great fit.”

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Buy your boots there, he adds, and the fitting is included, complete with a lifetime warranty. Bring your own in and they can also help, whether it’s custom footbeds, molding shells, thermoforming liners and more.