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Steamboat Living: 20 Under 40-Nate Bird

Nate Bird
NateBird







Twelve years ago, Nate Bird found himself on the ground floor of what would become one of the most successful energy food companies in the United States.

Today, the 37-year-old oversees eight people at Honey Stinger, where he is the sales manager for the sports and outdoors division. R.E.I. is his biggest account, but he also sells to ski and running shops as well as ski areas.

“I don’t think you could write a better story or opportunity for me,” Bird says.



Bird grew up in Littleton and went to the University of Colorado, where he was on the freestyle ski team. He then moved to Steamboat.

“I knew since I was 12 years old that I was going to go to CU and move to the mountains somewhere,” he says.



He landed a job coaching freestyle skiing at the Steamboat Springs Winter Sports Club but found himself pouring drinks and concrete during the offseason. At times, he worked five jobs to get by.

“I just didn’t see that being my future,” Bird says.

Friend Rob Peterson suggested he apply at Honey Stinger, and he was offered a job.

Bird, an avid mountain biker and member of the Honey Stinger team, came up with the idea for the Steamboat Stinger mountain bike race six years ago with some colleagues. He then designed the 50-mile course.

“We knew how amazing Emerald Mountain was, and that we could really showcase Steamboat,” he says.

The race has grown into one of the most sought-after endurance races in Colorado.

Bird also helped create the Mustache Ride, an event where Steamboat’s younger crowd shows off their facial follicles and rides bikes to different bars. The event, which is going into its 10th year, has raised more than $50,000 for the Routt County Humane Society.

Bird also serves on the Routt County Riders board.

“Nate is an active member of the community, advocating for trails and organizing a tremendous fundraiser for the Humane Society,” says Jennifer Shea, Honey Stinger’s national sales manager. “He’s a 12-year employee of Honey Stinger/Big Agnes/BAP and a great leader and mentor for his team.”


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