Ski Corp. launches airfare Web site
FlySteamboat.com offers new platform for travel options
October 6, 2009
Steamboat Springs — Steamboat Ski and Resort Corp. has launched a new Web site to showcase travel options and fares at Yampa Valley Regional Airport.
The site, http://www.flysteamboat.com, advertised fares Monday including $289 from Boston, with one stop; $312 from Austin, Texas, with one stop; and $368 nonstop from Atlanta. Andy Wirth, senior vice president of sales and marketing for Ski Corp., said flights advertised on the sight are “bi-directional” and will help local travelers find lower fares out of the Yampa Valley, as well as provide a new platform for vacationers seeking fares to YVRA.
“Most of our airfares right now are in the $200s to $300s, and this time last year they were in the $600s to $800s,” Wirth said. “We’ve been successful at getting hold of great airfares into this valley, through very aggressive marketing and communications programs.”
Wirth credited Ski Corp. Airline Program Director Janet Fischer with “spending a great deal of time on the phone selling these programs to pricing managers” at Delta/Northwest, American Airlines, United Airlines and Continental Airlines. Frontier is not providing service to YVRA this winter.
Steamboat’s Local Marketing District, which brokers contracts to secure air service in the valley, helped fund the new Web site, Wirth said. The interactive site is Flash-based and may require an Adobe upgrade on some computers and Web browsers. The site also offers ground transportation options and travel tips.
Barbara Robinson, general manager of the Holiday Inn of Steamboat Springs, said last week that she appreciated Ski Corp.’s efforts.
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“What I like is the fact that we will once again have excellent air service – the airfares are very low,” Robinson said. “The mountain has gone out of their way with great incentives. : I personally think we will have a cautiously optimistic winter.”
Wirth said Friday that Ski Corp. has “about 20 to 23 percent of the season on the books,” meaning it has booked about one-fifth of the total guests booked last winter.
“Three to four years ago, we would have had about 25 to 28 percent of the season on the books (at this time),” Wirth said, adding that “most resorts” are between 8 and 23 percent booked for this winter.
“Generally speaking, we’re seeing trends that we’re performing to higher ends of the spectrum,” he said about Steamboat Ski Area and Steamboat Central Reservations.
At the Sheraton Steamboat Resort, general manager John Curnow said last week that “our winter bookings are pacing well ahead right now. : I think there are some positive signs out there.”