Oregon gear company makes a stop in Steamboat Springs for first time
Steamboat Springs — Making its way through ski towns full of avid gear hunters, the TREW Tour will travel to Steamboat Springs Friday for the first time.
Not only will the massive RV introduce local residents to a full supply of creative technical ski and snowboard gear from Hood River, Oregon, but it will join Steamboat-based Honey Stinger and Big Agnes for a special event from 2 to 8 p.m. Friday in the tap room at Butcherknife Brewing Co.
“I think this is a really cool concept, and it’s something that we’ve never done before,” said Butcherknife Brewing Co. marketing manager David Wittlinger said.
Wittlinger said there will be food from the Y-Not Wagon and six beers on tap for the event including Rob’s Blonde, the Amputator IPA, The Bridge, Hefeweizen, the Morningside Porter and another one the brewmasters will choose Friday.
The event, which celebrates the three companies coming together in one place, will feature live music from dirty blues rock band Yer State Birds starting at 5:30 p.m. In addition, TREW will offer a 25 percent discount off its gear just for the event. Attendees also will have the opportunity to win giveaways and door prizes from Big Agnes and Honey Stinger.
“It’s fun to showcase not only our own stuff but to partner up with TREW and others,” Big Agnes marketing specialist Rob Peterson said. “Collaboration is a big thing between companies.”
Fostered by a grassroots following, Big Agnes and Honey Stinger can relate to TREW gear because they know what it’s like to start out as a new supplier in the outdoor industry, Peterson said.
“They are still growing their name in the industry and are a pretty small staff still,” Peterson said. “We were like that for awhile too.”
TREW gear was founded in 2008 near the Cascade Mountains by Tripp Frey, John Pew and Chris Pew. They had high expectations for their gear to meet the demands for today’s skier or snowboarder.
“It’s designed for everything you can put it through in the backcountry,” TREW tour manager Scott Einsenberg said about the company’s product line. “When you see it, you know it’s by TREW. We like to call our gear, ‘technicalish’ (technical-stylish).”
Einsenberg said TREW outerwear combines the technology of mountaineering shells with the necessary comfort for a full day on the mountain. Technology, comfort and style are all infused into one product, he explained.
This past year, Einsenberg said the company decided to turn itself into a mobile store with a flashy marketing vehicle — the 38-foot RV that will be parked in front of Butcherknife Friday.
By traveling to major ski towns such as Steamboat, the company is able to build brand awareness among their core consumers and broaden their reach.
“I’m really looking forward to all of these industries working together,” Einsenberg said. “The outdoor industry is a small one but it’s cool when a bunch of similar companies can work together to throw an event like this. It really benefits everyone.”
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STEAMBOAT SPRINGS — Explore a mix of in-person and virtual events happening this weekend in Routt County.