Delivering door to door |

Delivering door to door

Program lets people receive weekly boxes of organic produce

Blythe Terrell

Michael Moss, who operates Door to Door Organics in our region, delivers organic produce including fruits and vegetables to the homes of customers in Northwest Colorado. He started making deliveries last week.

— Michael Moss calls it “Netflix for food.”

Door to Door Organics started service last week in Northwest Colorado. Users of the subscription food program get boxes of organic produce – fruits, vegetables or both – delivered to their homes each Monday. Moss, who runs Steamboat Naturals, is operating the region’s branch of the business.

It’s pretty simple, he said.

“You go online, and you start a subscription, and that subscription could be canceled at any time, changed at any time,” Moss said. “You pick the subscription that is best for your family.”

Prices range from $22.66 for the smallest fruit, vegetable or mixed box to $55.66 for a large box. Customers get an e-mail each Friday describing what will come in Monday’s box, and they can make temporary or permanent substitutions, Moss said. Door to Door also offers fish, meat, coffee and other products.

He picks up the boxes at a Boulder warehouse and delivers them across Northwest Colorado.

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“The response has been fantastic,” he said. “I’m very excited.”

A fellow natural-food enthusiast linked Moss up with Door to Door Organics of Colorado, which David Gersenson runs. After traveling and eating organic produce in other countries, David Gersenson was disappointed to find that he had to travel far to get organic fruits and vegetables at home. He started Door to Door with his father, Herb, in 1997 in Pennsylvania.

“I thought it was a good idea,” Gersenson said. “Organic was up and coming, and I wanted to give it a shot.”

David Gersenson moved to Boulder four years ago and started the Colorado branch. The company also operates in Michigan. The business has grown steadily, but the economy has had an impact, he said.

“We’ve definitely seen a bit of a hit for the past two months because of the economic crisis,” Gersenson said. “For the first time, we’re staying par and waiting for everybody else.”

The response in Northwest Colorado has been positive, Moss said. He delivers across several counties, including Grand, Routt and Moffat. Cate Potyen, of Steamboat Springs, was one of the first customers. She and her husband try to eat organic and local.

“If they have to bring the banana up from Central America, that has a large carbon load because of transportation,” Potyen said. “Local is a very good option for people who are concerned about where their food comes from.”

The company tries to get as much local produce as possible, but the state’s short growing season is a challenge, Gersenson said. Still, they use growers that are as close as possible, and the produce sits in the warehouse for only 24 to 36 hours.

Potyen has her box delivered to the office. There’s a $5 per box delivery charge, but that is capped at $20 per site, Moss said. For example, if he delivers 10 boxes to a single location, each customer pays a $2 fee. Many customers just leave a cooler on their porch, he said.

“We just got our fruit box, and it was lovely,” Potyen said last week. “The produce looked like it was carefully selected. : It was nice and crisp and looked like it was just off the farm.”

Gersenson and Moss haven’t ironed out the business arrangement but expect that Moss will license the brand for Northwest Colorado. People can suspend their membership or leave the program at any time. Door to Door doesn’t charge customers’ credit cards until after delivery, Moss said.

He encouraged people to check out the program.

“It’s good for the planet, good for the farmers who grow it and good for the people who eat it,” Moss said.

– To reach Blythe Terrell, call 871-4234 or e-mail

On the ‘Net

Visit Door to Door Organics at: http://colorado.d…

What you get

Contents of this week’s smallest box

– Four bananas

– Two pears

– Two kiwis

– Four apples (local)

– One pie pumpkin (local)

– 1 pound of yellow onions (local)

– One head of spinach (local)

– One head of romaine lettuce

– 2 pounds of potatoes

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