Catching up with Cogma Bikewear |

Catching up with Cogma Bikewear

John F. Russell

In a community defined by its passion for adventure but perhaps not its style, Karen Tremaine and Clint Ball are redefining the standards of biking.

When the two first met, they were living their lives “as simply as possible.” Clint was selling vacation rentals and Karen was a pro rider and massage therapist. Both shared a desire to be different. That’s when their bikewear brainstorm was born, and they’ve come a long way in four short years.

At first Karen designed and Clint sewed. When they got things just right, they went into production, with their first product coming out last winter. “It took a long time to source the materials and dial in the styles, but last summer we sold almost everything we made,” says Clint.

Made of high-performance synthetics, the line consists of mens and women’s bikewear emphasizing function and fashion. It all comes straight from the heart and is tested in their Steamboat back yard. “Cogma is who we are,” says Karen. “It’s different.”

A play on the word dogma, which is a belief a group lives by, the company is “everything but orthodox,” says Clint, with their products complementing a “youthful feeling of liberation.” “It’s bikewear for those who choose the trail less traveled,” he says.

The plan is working, with sales booming for clothing that lets you apres right after riding. It’s evidenced in the top-selling Gomer and amiShtek men’s short-sleeve shirts and Suzi Q Riding Shirt and Kensington Pleated Skirt for women — all field-tested on Emerald Mountain.

“We’re living the life of what the brand is all about,” Karen says, adding that they’re launching a Kickstarter campaign for their next round. “Looking good, having fun and riding hard don’t have to be separate categories.” Info:

—Ariana Kocik

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