Best Men’s Clothing Store: Allen’s Clothing
Let’s just say it’s a good family to be in to get hand-me-downs.
Allen’s Clothing, which has sewn up the Best Men’s Clothing Story category for five years running, owes much of its success to its four-generation hierarchy. The company was founded by George Allen and his son, Bill, in 1949 and is now co-owned by Bill’s son, Tod and his wife, Robin, as well as their son, Kris, 26.
“Honestly, what’s driven us all these years is catering to locals,” says Tod. “They’ve always been our number one customer, way more than tourists.”
As far as their product mix, they cater to what the typical Steamboater would wear day in and day out in Ski Town USA. “We try to carry clothing that the everyday Steamboat person puts on on a regular basis,” Tod says.
To do that, they attend the industry fashion show in Las Vegas twice a year, and, most importantly, rely on their instincts as to what’s trending in the Yampa Valley. “It’s more of a sportswear world for us here rather than a dressy style,” Kris says. “And things seem to be getting a little more casual these days.”
Local socks from Smartwool and Point 6 continue to do well, he says, as do pants from such brands as Kuhl. “We carry brands that capture the mountain lifestyle,” Kris says, adding that their business continues to grow year after year. “We have something for everyone. “We don’t try to carry things people only wear once. Men can dress up or down for a lot of different functions.”
Locals continue to anticipate their biggest sale of the year, Allen’s annual anniversary sale held around Thanksgiving every year. As for the proverbial passing of the torch (“I’m on the way out and he’s on the way in,” Tod maintains), Kris is more than ready to man the helm and hem the man. “I’ve been working here since a pretty young age,” he says. “I always had a suspicion I might end up running the business.”
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